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DiGi to be No.1 in Sabah & Sarawak

DiGi Telecommunications Sdn Bhd aims to be the Number One operator in Sarawak and Sabah next year by securing a market share of more than 35 percent in the mobile phone business.

DiGi head of East Malaysia Region, Benny Wee, said the company’s target would be driven by aggressive marketing, strong sales and wider customer base.

DiGi currently is Number Two in the mobile phone market share in Sabah and Sarawak. To be the leader, we will launch more customer acquisition campaigns to boost the sales and subscriber base.

“We will also be introducing more innovative and simple products and new solutions throughout the year to provide more value-added services to our customers” he told Bernama here today.

Due to the peculiar geographical location, Wee said DiGi would also further expand its network coverage, especially in the rural areas in Sarawak and Sabah.

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This is our priority to ensure the subscribers enjoy good coverage” he said, adding that DiGi was aggressively looking to tap more opportunities in the youth market to increase its subscriber base.

On its newly-launched “One Low Flat Rate” plan, Wee was optimistic it would increase the company’s current postpaid market share in Sabah and Sarawak.

“The plan would ensure customers enjoy the lowest call rate of 13 sen per minute compared to other networks, which offered between 15 sen and 20 sen per minute.

“We believe the new plan will set new standards for value and customer experience as well as change the post-paid landscape the way DiGi continues to shape the prepaid landscape,” he said.

Currently, DiGi has 5.8 million customers, including 5.3 million prepaid users throughout the country.

As at March 31 this year, he said, DiGi revenue increased by 18 percent, or RM1 billion, on the back of an enlarged subscriber base and higher usage.-Bernama

About Kugan

Kugan is the founder of MalaysianWireless. He has been observing the mobile industry since 2006. Connect with him on Twitter: @scamboy