Research In Motion(RIM) unveiled BlackBerry Tag, which enables consumers to share contact information, documents, URLs, photos and related multimedia content simply by tapping their BlackBerry smartphones together.
BlackBerry Tag, which will be incorporated in the next BlackBerry 7 OS update, will also allow BlackBerry Messenger(BBM) users to instantly add each other as contacts. It is unknown when the Malaysian mobile operators(Maxis, Celcom, DiGi, U Mobile) will make available the update.
“BlackBerry Tag is an exciting and innovative feature that makes sharing contact information and multimedia content effortless and seamless,” said Jim Balsillie, Co-CEO at Research In Motion. “BlackBerry Tag opens a new dimension to the BlackBerry platform that is powerful, simple and intuitive and we think it will be welcomed by both users and developers.”
BlackBerry Tag takes advantage of Near Field Communications (NFC) technology included in the recently launched BlackBerry Bold 9900/9930 and BlackBerry Curve 9350/9360/9370 smartphones, and these are the first BlackBerry smartphones that will support BlackBerry Tag.
RIM also announced plans to expose BlackBerry Tag through APIs on the BlackBerry platform, allowing software developers to take advantage of “tap to share” functionality from within their own applications.