A recent survey revealed that Apple has the most loyal mobile users compared to Android & BlackBerry.
Some 84 percent of iPhone users said they would pick iPhone again when they replace their smartphone. In comparison, 60 percent Android users and only 48% BlackBerry users will remain loyal to their existing smartphone operating system.
More than 70 percent of consumers said they would stick with their phones due to their seamless integration of features and access to content, the study by research firm GfK showed.
The GfK survey polled 4,500 users from Britain, France, Germany, Italy, Spain, Brazil, China, the United States and Japan.
Ryan Garner, analyst at GfK, said the ongoing rush to build market position was crucial for the future success of the brands as on average 63 percent of consumers are sticking to the type of phone they have — lowering the chance for fast changes in the market place.
“Apple is clearly ahead of the game, but developments next year will challenge that,” he added.