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Celcom launches new Customer Loyalty Program for Postpaid & Prepaid customers

Celcom Axiata Berhad has launched three loyalty programs today, namely Club Celcom First, XClub and FRENZ Club. The mobile operator said that the new loyalty program is set to enhance the overall customer experience by providing instant rewards and more value to Celcom customers who subscribe to Celcom First, Xpax and Celcom FRENZ plans (targeted at foreigners) respectively.

Celcom-new-loyalty-program[Zalman Aefendy Zainal Abidin, Chief Marketing Officer of Celcom Axiata Berhad (second from left) and Ahmad Taufek Omar, Head of Customer Value & Brand Management INFIWIFI of Celcom Axiata Berhad (third from left) holding two tablets showing the websites of XClub and Club Celcom First respectively, flanked by two models holding placards of the Club Celcom First and XClub logos.]

By joining Club Celcom First, XClub and FRENZ Club, customers can take advantage of various exclusive benefits and promotions, get instant rewards.

Club Celcom First, XClub and FRENZ Club use a loyalty concept that rewards customers based on customers’ billable usages when they are making voice calls, sending SMSes and using data on their mobile devices. Members will be awarded with instant rewards based on customers’ accumulated billable usages and tenure. They will be notified immediately of their rewards on their mobile devices. No redemption process is required.

Celcom claims that it has been studying a concept called gamification and been working on this loyalty program since two years ago. The Telco did not disclose the Tiers involved in the program however said that each reward is designed based on the customer’s usage regardless of prepaid or postpaid.

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Responding to questions from MalaysianWireless, Celcom said that it is targeting 25% of its 10 million subscribers to register for the new loyalty program. Most of these customers would come from the prepaid user base.

Speaking at the launch of the three customer loyalty programs, Zalman Aefendy Zainal Abidin, Chief Marketing Officer of Celcom Axiata Berhad, said, “The launch of Club Celcom First, XClub and FRENZ Club is a revolutionary way to thank our loyal customers who have supported us throughout the years. It incentivises them for regularly using our services and gives us the opportunity to provide them with redeemable rewards that they are passionate about, immediately and conveniently at the touch of their fingertips. We are excited to finally unveil the loyalty programs which offer a rewarding journey and add real value to our services.

“We always have our customers’ interest at heart and with the abundance of options for products and services in the market, it really all boils down to how customer experience is vital to build customers’ trust and confidence to create long-term customer loyalty and fuel continued business growth. The launch of Club Celcom First, XClub and FRENZ Club exemplifies our continuous commitment to ensure customers satisfaction by offering them the ultimate experience to meet the demanding lifestyle of today’s customers,” Zalman added.

To access Club Celcom First, XClub and FRENZ Club, customers must be with Celcom for at least 6-month or more and need to opt-in to each club by sending YES to 22188. Upon successful opt-in, customers will receive a welcome message from Celcom and will be a club member for a period of one year from the opt-in date.

Customers can view their current and upcoming rewards by dialling *118# and dial *124# or login to the clubs’ websites to check their rewards balance which includes local minutes and SMS, IDD minutes and SMS, roaming minutes and SMS.

About Kugan

Kugan is the founder of MalaysianWireless. He has been observing the mobile industry since 2006. Connect with him on Twitter: @scamboy