Celcom (Malaysia) Bhd will be launching its new mobile podcast services.
“We will source for the news through stringers and freelancers, as well as from international wire services. Initially we are looking at a 30-second audio service that covers local news,” said its chief executive officer Datuk Seri Shazalli Ramly
A new service called AJoke was also launched where customers can receive daily jokes via audio. The service is free when retrieving the audio joke for the first time but customers will be charged when they decided to re-listen or forward those audio jokes.
“Customers will be charged 20 sen per call if they wish to re-listen the joke and 10 sen if the user wishes to forward the joke to others. At present the service is limited to Celcom users only,” he said.
Customers will receive short messaging service (SMS) from Celcom that they had received a joke, which can be retrieved by dialing *000. To replay the audio, they can dial *008, and to un-subscribe for the service, users must send “AJoke Off” to 25653.
He said Celcom would initially send one joke daily between 6am and 3pm in Bahasa Malaysia to three million subscribers, and aims to cover its whole subscriber base in three months.
