Nextnation Communication Bhd has called for a remedial period before suspension of mobile phone content services for the non-processing of termination requests by customers.
In calling for a review of the Malaysian Communications and Multimedia Commission (MCMC) guidelines, Nextnation said the current practice was to immediately suspend short codes for such a violation.
It said immediate suspension without any remedial period period was not in the best interest of the business and of the consumers as it affected other customers who had subscribed to the service.
“A timely review of the mobile content and services guidelines will better enable a balanced representation of the relevant sectors of the industry,” it said in a statement on March 14.
Nextnation was responding to The Edge FinancialDaily article, “MCMC acts on 11 mobile content firms,” which stated that the regulatory body had taken action against the firms for spamming and other violations.
“The report failed to highlight that not all the mobile content services providers mentioned were suspended due to spamming,” it said.
The list of non-compliant content providers and their specific violations are posted on MCMC Website at http://www.cmc.gov.my/mcmc/consumer/non_compliance.asp
“The regulatory infringement that led to the brief suspension of certain short codes of Nextnation’s subsidiaries was only the failure to terminate processes and in one instance, due to a transfer of subscribers between short codes.
“These suspensions have since been lifted. Nextnation as a mobile application services provider strictly prohibits our partner content providers from any form of spamming activity,” it said.
Nextnation said technical glitches occasionally arose from periodic upgrade of systems. It added that each complaint was immediately rectified with user logs being provided to the MCMC for further clarification.
It said the brief suspension of the short codes, which have since been lifted, did not result in material financial or operational impact for the company.
“As a reputable and long-term industry player, Nextnation strongly believes in the protection of consumer interests, particularly in developing a healthy and dynamic content industry,” it said. -The Edge