DiGi.Com Bhd seems to be the cellular service provider that continues to spice up the local mobile scene with loads of surprises for consumers the past year, keeping its two rivals, Maxis Communications Bhd and Celcom (M) Bhd, on their toes.
Going forward, the challenges for the telcos would be tougher as the playing field gets crowded with newer players in the mobile and broadband markets.
There is no denying the cake is big enough for all, especially in broadband, but incumbents are indeed worried about their market share and some appear to be sharpening their tools for the onslaught.
It would take time before any new entrant can catch up with the incumbents but the newer players cannot be underestimated, just the way a small celco like DiGi could add enough spice the past few months to see its revenue last year rising much higher than that of the incumbents. For financial year-end 2006, DiGi’s revenue grew by 26.7%, compared with Maxis’ 9.28% and Celcom’s 0.9%. But at group level, Maxis revenue grew by 21%.
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