Remember The Truth about prepaid war last year????
The people behind www.thetruthaboutprepaid.com , McCann Erickson Malaysia won the Grand Prix 2007 Dragon(The Dragon of ASIA) award beating 16 entries from 7 countries at the Promotion Marketing Awards of Asia (PMAA).
www.thetruthaboutprepaid.com was designed for Digi. Last year, Celcom came out with www.thetruthaboutprepaid.com.MY few weeks after DiGi lauched www.thetruthaboutprepaid.com
McCann Erickson Malaysia also won another 6 award for www.thetruthaboutprepaid.com
- Best by Country Dragon for Malaysia
- Best Integrated Communications Campaign-Gold Dragon
- Best Digital Communications Campaign-Gold Dragon
- Best Brand-Building Campaign-Silver Dragon
- Best Brand Awareness & Trial Campaign-Silver Dragon
- Most Innovative Idea or Concept-Bronze Dragon
Another 2 award for Ejen016
- Best Brand Awareness & Trial Campaign-Gold Dragon
- Best Activity Generating Brand Volume-Silver Dragon
I wonder when will the peoples behind those “fat” yellow man will win an award?
Check out the cool looking www.thetruthaboutprepaid.com