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Hotlink strikes again, this time at East cost

Starting this Friday, frequent bus commuters in Sarawak and Sabah will be able to get a ride at a subsidised rate of 35 sen, equivalent to the Hotlink prepaid call rate for East Malaysians.

Maxis Communications Bhd‘s head of Sarawak region, Janice Cheah, said under the “35 sen-a-ride Hotlink Day” campaign, Maxis’ postpaid and prepaid subscribers would enjoy the subsidised rate on selected Fridays from Aug 17 to Sept 14.

The 35 sen rides over the four Fridays during the period will remind our customers of the cheapest mobile call rates available in Sarawak and Sabah each time they board a bus” she said after the launch of the campaign at the Kuching Waterfront here Tuesday.

Cheah said during the period, Hotlink promoters will be boarding buses and vans that have been plastered with the Hotlink logo and colour, offering lucky commuters 35 sen a ride provided they are Maxis’ postpaid and prepaid subscribers.

She said in conjunction with the 50th Merdeka celebrations this month, Maxis will launch its “Hotlink Merdeka Free Rides” on Aug 31 and Sept 16, offering residents of Kuching and Kota Kinabalu free rides on selected buses, vans and water taxis that have been plastered with the Hotlink logo and colour.

A total of 70 buses, 100 vans and 100 water taxis have been selected to take part in Kuching while 80 buses and 50 vans in Kota Kinabalu will offer similar facilities from 6am to 10pm on the two days.

“Maxis is happy to celebrate Merdeka with the people of Sarawak and Sabah through this special initiative. We hope they (postpaid and prepaid subscribers) will take advantage of this to enjoy the celebrations,” Cheah said.

In a statement today, Maxis announced that Hotlink subscribers could now reload their prepaid cards through 100 commercial van drivers who have been appointed as Hotlink mini-agents.

“This allows the drivers to sell Hotlink reload coupons and starter packs on their vehicles,” the company said.-Bernama

About Kugan

Kugan is the founder of MalaysianWireless. He has been observing the mobile industry since 2003. Connect with him on Twitter: @scamboy