Tuesday, May 30, 2023

HAPPY gets "happy" by making money from "HAPPY" users

HAPPY, the no-frill prepaid service, launched by DiGi, but not by DiGi(according to the Happy team) is a move by DiGi, I mean HAPPY to dominate the Voice and SMS market in Malaysia.

With 60 days validity on any reload, 1sen/sec and up to 99sen for a 45 minute call and 10sen per SMS.


Ok, lets see. A 1 minute call on HAPPY will cost RM0.60, and that’s the most expensive rate in the country for making a call to a local number. Now lets go to the most painful part:

  • MMS- RM1(the most expensive rate in country)
  • International MMS- RM2(Again, the most expensive)
  • International SMS- RM1(this must be a “diamond” SMS, the most expensive again!!)
  • IDD- RM5/min to any country (including Singapore which will cost less than RM1 on “normal rates”)
  • GPRS Activation- RM2 (no telco is charging for this now. Are we still in the GPRS era?)
  • GPRS- RM0.50/10Kb (wow, this must be for secured, important use..:)…………)
  • Call Center (014-3333800)- RM2 per call (High class customer service)


HAPPY is for:

  • Anyone who makes a call longer than 99sec(1 min 39 sec) and lesser than 45 minute. (so make sure that your call last that long to make BIG savings.-RM0.99
  • For people who sends tons of SMS everyday/everymonth, and of course to any LOCAL numbers.-RM0.10

So, is HAPPY really for you? Plus with limited places to purchase a reload(until their e-pay service is available).

Any “HAPPY” users around? Leave a comment.

Kugan is the co-founder of MalaysianWireless. He has been observing the mobile industry since 2003. Connect with him on Twitter: @scamboy

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