Representing Tune Talk at the signing ceremony was Tune Talk Group Founder & Director, Dato’ Tony Fernandes, whilst Chief Executive Officer, Dato’ Sri Shazalli Ramly signed on behalf of Celcom. The signing was witnessed by Y.B. Dato’ Seri Dr. Lim Keng Yaik, Minister of Energy, Water and Communications.
Tune Talk is the latest to enter into the Malaysian telecommunications market, which has seen an increase in new players in the past year.
“It is an exciting time for us to enter the market,” said Tune Talk CEO Jason Lo. “We are poised to offer an exciting prospect, especially in our ability to leverage off our sister companies Tune Money and Tune Hotels to offer an incredible array of value added services to our customers. We have an excellent management and technical team in place and our partnership with Celcom will give us the reach we need to make Tune Talk the most successful MVNO in Malaysia and beyond.”
Dato’ Sri Shazalli Ramly also noted Celcom’s solid stronghold of the MVNO market.
“Celcom is a trailblazer when it comes to forming strategic MVNOs. This partnership with Tune Talk marks our third such partnership and we are proud to be progressing from the domestic MVNO to a regional MVNO.
“We believe this partnership will benefit both parties. By tapping into Tune group’s extensive customer base and leveraging on its successful internet model of doing business, Celcom will be able to reach a wider audience and make our presence felt in the market.”
Dato’ Sri Shazalli also added that through this joint partnership, Celcom will be empowering Tune Talk customers with Malaysia’s most powerful coverage.
Recently, Celcom also inked a deal with Tune Money to launch Malaysia’s First Mobile-Enabled Visa Card Service. In 2006, Celcom also partnered with Air Asia to introduce the AirAsia-Celcom Prepaid Starter Pack, which was priced at only RM4.99, making it the most attractive retail price for a starter pack in the local mobile telecommunications industry, to date.
Tune Talk aims to be operational end of Q1 2008, and is in the process of setting up the backend operations and head office in Kuala Lumpur.
Note: On my earlier article here, Tune Talk is still waiting for its MVNO license. Has it received it? I don’t know..Please comment, Thank You.