Monday, May 29, 2023

Celcom sponsors EURO 2008

Maxis started sponsoring EPL last year which will end probably around next year. Celcom took the challenge and now it will sponsor EURO 2008.

I wonder what has football got to do with doing a telecom business? Those money could be used to develop in house, new services, content or improve broadband services and increase 3G coverage.

User will automatically switch to a Telco that has good services and quality network. There is no need of such “international branding”.

What a waste!!!!

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Kugan is the co-founder of MalaysianWireless. He has been observing the mobile industry since 2003. Connect with him on Twitter: @scamboy

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