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Celcom sponsors EURO 2008

Maxis started sponsoring EPL last year which will end probably around next year. Celcom took the challenge and now it will sponsor EURO 2008.

I wonder what has football got to do with doing a telecom business? Those money could be used to develop in house, new services, content or improve broadband services and increase 3G coverage.

User will automatically switch to a Telco that has good services and quality network. There is no need of such “international branding”.

What a waste!!!!

About Kugan

Kugan is the founder of MalaysianWireless. He has been observing the mobile industry since 2003. Connect with him on Twitter: @scamboy