Maxis started sponsoring EPL last year which will end probably around next year. Celcom took the challenge and now it will sponsor EURO 2008.
I wonder what has football got to do with doing a telecom business? Those money could be used to develop in house, new services, content or improve broadband services and increase 3G coverage.
User will automatically switch to a Telco that has good services and quality network. There is no need of such “international branding”.
What a waste!!!!
