“In his presentation, Shazalli used mamak restaurants as an analogy. He said Malaysians tend to spend more time and money at such restaurants instead of other food franchises.
It’s not because of price or quality, he said, but because mamak restaurant operators understand what their customers want and would modify their products and services to suit.
He said customer satisfaction is one area that it seldom overlooked at these restaurants. “Essentially, these restaurant operators make you feel like a king, which is a nice feeling,” he said with a laugh.
Shazalli said that if content developers took the time to understand consumer behaviour, like mamak restaurant operators have done, they can make a healthy profit. “
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