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DiGi Broadband: Upcoming Challenges

DiGi Broadband was launched in March this year.

A lot people has been asking me about DiGi Broadband, whether is it the right mobile data service for them.

Few years back, mobile operators was launching 3G and then later they launched mobile broadband running on 3G and HSDPA. While 3G service(mobile phone) is not that popular in Malaysia, mobile broadband is a demand.

Two operators in Malaysia launched mobile broadband before their 3G mobile service– U Mobile & DiGi.

At this point, DiGi can still manage their network traffic and bandwidth on their HSPA network since the network is only handling one traffic- mobile broadband.

The other three 3G operators(Maxis, Celcom, U Mobile) are handling more traffic on their 3G/HSDPA network- Voice, Data on mobile phone, mobile broadband.

Since DiGi Broadband was launched, there has been lots of positive feedback from DiGi Broadband users such as download speed exceeding 7Mbps and upload speed over 1Mbps although DiGi only promises a LAS(Likely Average Speed) of 700Kbps-2Mbps. This is because they could still manage the traffic and bandwidth on the network.

In my opinion, these experience will change once DiGi enables “Voice” on their HSPA network and then they will have to go through the problems that other 3G operators faced in the past including handoff between 2G & 3G, interference issues and more.

For the question whether DiGi Broadband is a good choice for mobile broadband, my answer is YES, but only until DiGi enables Voice on its network. Also, do note that DiGi Broadband has limited coverage and users will fall back on EDGE as they move out of the HSPA coverage. Plus DiGi is the only wireless ISP charging for data exceeding the given data limit.

http://digi.com.my/broadband/

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About Kugan

Kugan is the founder of MalaysianWireless. He has been observing the mobile industry since 2003. Connect with him on Twitter: @scamboy