With the challenging market outlook, Celcom (Malaysia) Berhad (Celcom) stays positive by treating it as a chance to learn and improve itself.
“I would say this challenge has affected us positively as a company, where we can turn around a challenge into an opportunity to learn how to quickly adapt to changing market conditions with greater flexibility and speed,” said CEO Datuk Seri Shazalli Ramly.
Recognising the many areas that need further improvement, the company will do what it takes to continue meeting its customers’ needs.
“Armed with our superior network, products and a highly committed workforce, the market situation now will put us in gear to tackle this year’s main aim, which is to improve the overall revenue market share,” he said.
Celcom is also taking a few concrete measures to achieve its goal, the first of which is to leverage on its network coverage and quality of service, as well as to work on segment-specific engagements and increase demand for mobile data and broadband.