What’s really interesting to see is that since the iPhone made its debut, there have been more applications being developed by home-grown talent.
You could not have picked up a newspaper, or walked past a news-stand, yesterday and not notice the massive marketing blitz for the new iPhone 3GS.
One daily had its entire front page done up to resemble the screen of Apple’s revolutionary mobile device. Others placed one of their page one stories on an iPhone “screen”.
The reason for all the hype? Maxis officially launched the iPhone 3GS in the home market yesterday.
Online bookings have been available since early this month and company executives, while not revealing their sales target, said that response has been better than for the first iPhone launch.