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Talk on Tune Talk then Fly on AirAsia

Full Press Release:

PETALING JAYA, 26 August 2009 – Talking away on their new ‘010’ numbers have proven worthwhile for Tune Talk subscribers when they received RM200 AirAsia E-Gift Vouchers that can be redeemed for AirAsia domestic and international flights.

“The AirAsia E-Gift Voucher is given automatically if you are a among Tune Talk’s Top 10 users for the day. A notification is sent to your Tune Talk mobile number together with the voucher number and you can right away log on to AirAsia.com website to redeem the voucher for flights to your dream destinations,” said Jason Lo, CEO of Tune Talk Sdn Bhd.

He said the company has allocated over RM1 million for the year-long promotion. Non-Malaysians traveling into the country are also eligible for the promotion, he added.

Tune Talk officially launched its service on 19 August 2009, offering the lowest flat rate in the market.

“To qualify is very simple. You just need to subscribe to Tune Talk prepaid service and start talking. No questions asked. The system will tabulate the Top 10 callers everyday and they will be notified the day after,” explained Lo. However, this only applies to calls to any operator within Malaysia, and does not include IDD calls.

AirAsia flies to over 70 destinations in South East Asia, China, India, Australia, Sri Lanka, Taiwan, Bangladesh, the Middle East and Europe.

On top of the AirAsia E-Gift Vouchers, all Tune Talk subscribers will also be enjoying a RM100,000 Personal Accident coverage from Etiqa Insurance, the insurance partner of Tune Talk.

“Tune Talk is the only prepaid mobile service provider that offers this kind of benefits and privileges in the market. This really sets us out from the rest,” said Lo, adding that subscribers also have the option of changing their numbers anytime.

Operating as a mobile virtual network operator (MVNO) riding on Celcom (Malaysia) Berhad’s 2.5G network, Tune Talk offers a no-frills voice and short messaging service (SMS) package that meets the consumers’ demand for a simple, value-for-money product with easy accessibility and widest distribution reach.

“Running on Celcom’s network means Tune Talk gives its subscribers maximum coverage nationwide as well as full roaming on the back of Celcom’s current roaming arrangements overseas. In future Tune Talk subscribers should look at enjoying a better roaming proposition as well as local call rates when traveling within Asean countries when our MVNO arrangements in Singapore, Indonesia and Thailand among others materialise,” said Lo.

Tune Talk charges a flat rate of 22 sen per minute for calls to any operator in Malaysia, while an SMS costs 5 sen each. Its IDD rates are around 10 % cheaper than other operators.

Tune Talk starter SIM pack retails at RM5 preloaded with RM5 worth of talk time.

Tune Talk subscribers can reload via e-Pay, reload vouchers at over 10,000 dealers nationwide and Tune Talk website www.tunetalk.com.

About Kugan

Kugan is the founder of MalaysianWireless. He has been observing the mobile industry since 2003. Connect with him on Twitter: @scamboy