Sunday, June 11, 2023

Don’t expect a price war with DiGi iPhone

There has been lots of talk that DiGi’s entry into the iPhone market will start a price war with Maxis.

I personally think this may be wrong. My 1st reason is because Apple wouldn’t allow that to happen. As we all know, Apple doesn’t compete on price rather than they compete on quality and experience. The same thing will happen with the iPhone, the pricing shouldn’t have much different from what Maxis has to offer.

My second reason is- DiGi wouldn’t want heavy users on their network. In the US, mobile operator AT&T is already suffering with heavy traffic on their network, thanks to the iPhone. It is proven that iPhone users consume a lot more data on the phone versus any other mobile operating system out there. I am sure, DiGi’s data pricing for the iPhone will have a lot of limitation(one example: limited to 3GB usage) although it may be cheaper than Maxis.

The only benefit if you use iPhone on the DiGi network is this-> Experience

DiGi may not have mobile coverage as good as Maxis, but it has a more stable network and their customer support is much better. iPhone users on the DiGi network is guaranteed to have faster loading speed when they use the web browser or while they download an app. This is because DiGi has less data users if compared to Maxis.

As for DiGi, I am sure they are more than happy to welcome iPhone customers who are disappointed with the Maxis service. Afterall, Maxis has probably invested millions to educate Malaysians on the iPhone and now DiGi is going to benefit from it.


Kugan is the co-founder of MalaysianWireless. He has been observing the mobile industry since 2003. Connect with him on Twitter: @scamboy

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