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Power of Social Media: No more Cap on UniFi

Thanks to the power of social media!, TM will no longer impose any monthly data cap on their newly launched HSBB packages.

Via its Twitter account, TM announced that it will no longer impose any data limit on all its Unifi packages, for now.

TM-UNifi-data volumme

Malaysians expressed their disappointment  all over Facebook and Twitter(also on this blog), for the usage limitation that TM has imposed on their HSBB packages.

Earlier, the 5Mbps package has a 60GB monthly cap on downloads; the 10Mbps package has a 90GB cap, and the 20Mbps package has a 120GB cap.

Also read- Consumers let down by cap on UniFi packages

Below: 2nd Press Release from TM yesterday on Unifi

Telekom Malaysia Berhad’s (TM) newly launched next-generation High Speed Broadband (HSBB) service, UniFi delivers a premium online experience at affordable prices.

Called UniFi, an amalgamation of “Uni” which signifies togetherness and camaraderie, and “Fi” which symbolises fibre optics; together “UniFi” directly describes the content and product benefits of the service. The brand underscores the connection, collaboration and communication proposition by TM’s positioning as a pioneering company that opens up possibilities. UniFi also alludes to a unified platform for communications made possible by IP technology.

“With UniFi, TM is heralding a new age of digital lifestyle with a faster, richer and more reliable online experience both for the individual and business customers,” said Dato’ Zamzamzairani Mohd Isa, Group Chief Executive Officer, TM. “UniFi is an enabler for a revolutionary change of lifestyle for Malaysians. For the first time, customers will have the opportunity to experience a triple play service of voice, high-speed Internet video and phone. With UniFi, customers will find themselves having a super highway to enjoy the benefits of an enhanced digital experience ranging from entertainment to infotainment, business-to-business transaction and a world of e-services.”

According to Dato’ Zamzamzairani, UniFi is available initially for residential and business customers.

UniFi delivers faster network access speed (port speed) for bandwidth hungry applications and superior end-to-end performance. It comes with triple-play services of high-speed Internet, video (IPTV and Video on Demand (VoD)) and phone.

For residential customers, here are the packages and prices:

Price per month

5Mbps -RM149

10Mbps – RM199

20Mbps– RM249

It is also important to note that UniFi subscribers enjoy 22 free linear TV channels and exciting new VoD titles, refreshed every month as a value-added service. These channels are delivered via an 8Mbps connection exclusively and in addition to the data speeds of 5, 10 and 20Mbps they subscribe to. With IPTV, customers can be in control of their TV as they can watch the programmes according to their own schedules – no more fixed programme schedule to follow. IPTV also provides platform for interactive applications for customers to enjoy.

UniFi subscribers also pay no installation and activation charges or charges for equipment such as their residential gateway unit, set top box and optical network unit, worth more than RM1,000. There is no deposit required as well.

New and existing 4Mbps Streamyx Combo and non-Combo customers will only pay RM140/month effective immediately, regardless of their location. This is to encourage 4Mbps Streamyx subscribers located in areas where UniFi is available to upgrade to UniFi and for those outside to switch to the Blockbuster package.

For business customers, UniFi packages come with the same speeds but are packaged without the IPTV and VoD. The prices and packages are as follows:

Price per month

5Mbps -RM199

10Mbps-RM599

20Mbps– RM899

UniFi offers a compelling value proposition for businesses to exploit the full potential of already familiar enterprise-class communication tools such as hosted web-based group messaging, Customer Relationship Management, Enterprise Resource Planning and Supply Chain Management.

In the near future, UniFi subscribers will be able to enjoy a wide variety of third-party services and applications, including telecommuting, security and surveillance, interactive channels and gaming, and many, many more services which will be developed by TM’s value added service partners to enhance the ecosystem. The potential is literally limitless.

TM is also putting in place the necessary support infrastructure to ensure a superior customer experience. UniFi customers in the initial four areas of Shah Alam, Subang Jaya, Taman Tun Dr Ismail and Bangsar can sign up at TM website, www.tm.com.my or visit the selected six TMpoints within the four exchange areas. The selected TMpoints are in Taipan USJ, Damansara Utama, Menara TM, Bukit Mahkamah, Shah Alam and Bangsar. For enquiries or further details on UniFi, subscribers or potential subscribers can call 1 300 88 1222 or email [email protected].

In addition to the 4 exchange areas mentioned above, UniFi will be expanded to another 22 exchange areas by July and a further 22 by December. That means, by year-end 2010, TM’s UniFi will cover 48 exchange areas with a total of 750,000 premises passed. This would include key areas such as Putrajaya, Cyberjaya and Iskandar Malaysia. A schedule of expansion and area availability is available on the TM website.

As of today, TM has already completed 311,000 premises passed, surpassing the target of 300,000 premises passed by the end of March.

Signed in September 2008, the RM11.3 billion national HSBB project is a Public-Private-Partnership agreement between TM and the Government of Malaysia to develop next generation high speed broadband infrastructure and services for the nation. TM is putting up RM8.9 billion while the Government is co-investing RM2.4 billion on an incurred claims basis based on project milestones reached by TM.

Over 800,000km of new fibre optic cable has been deployed for the end to end infrastructure; an investment that also includes the core network Internet Protocol based technology.

By the end of 2012 – in accordance with the completion of the first phase of the national HSBB project roll-out as agreed with the Government — approximately 1.3 million premises will be passed nationwide, giving them access to TM’s UniFi services. These nationwide areas — identified as Zone 1 — include the Inner Klang Valley, Cyberjaya, Putrajaya, Iskandar Malaysia, and key industrial sites around the nation.

About Kugan

Kugan is the founder of MalaysianWireless. He has been observing the mobile industry since 2003. Connect with him on Twitter: @scamboy