Mobile social networking ruled on Saturday as the techno-hip at South By South West (SXSW) used location-based services on smartphones to track down everything from panels to parties.
Foursquare and Gowalla dueled for supremacy here while fresh rivals such as Tweetsii and Toodalu vowed to eclipse them.
FourSquare and Gowalla launched last year at SXSW, a renowned gathering of musicians, film makers, and entrepreneurs quick to find creative uses for new Internet technologies.
FourSquare and Gowalla take advantage of satellite location capabilies of smartphones to let friends share where they are.
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