En Farid Yunus, Senior Vice President, Enterprise Services of Celcom Axiata Berhad (right) and Mr Wong Boon Choy, Chief Executive Officer of MAAKL
In partnership with MAAKL Mutual, Celcom has launched MHO Mobile Blackberry version, a unit trust investment monitoring tool which is now available to MAAKL’s clients and its more than 1,000 unit trust advisers.
Press Release after the jump.
Kuala Lumpur, 29 April 2010 – MAAKL (pronounced as ‘mac kle’) Mutual and Celcom Axiata Berhad [formerly known as Celcom (Malaysia) Berhad] jointly launched the MHO Mobile Blackberry version, empowering MAAKL’s unit trust advisers and clients to monitor the performance of their unit trust investments via their Blackberry smartphones, even when they are on the go, as long as they are connected online.
Mr. Wong Boon Choy, CEO of MAAKL, officiated the launch of its proprietary and the first of its kind unit trust investment monitoring tool in Malaysia together with En. Farid Yunus, Senior Vice President, Enterprise Services of Celcom Axiata Berhad yesterday.
According to Mr. Wong, Celcom is the partner of choice for the launch of MHO Mobile on BlackBerry as Celcom has the largest number of BlackBerry users in Malaysia. MAAKL is confident it will be able to leverage on Celcom’s innovative and effective marketing of BlackBerry among Malaysians to expand the use of MHO Mobile to new customers and markets.
“This collaboration further expounds Celcom’s commitment to cater to our users’ myriad needs by offering them progressive applications that enhance and elevate their mobile lifestyle, combining work and pleasure in one simple device. As the leading mobile telecommunications service provider, Celcom is proud to be associated with MAAKL on its unique application,” said En Farid Yunus, adding that this partnership also serves as a platform for Celcom to tap into the unit trust investment industry through the special Blackberry packages extended to MAAKL’s clients on top of its more than 1,000 unit trust advisers (“advisers”).
Rates and Download Instructions
As a result of this launch, MAAKL investors with BlackBerry smartphones can now download the application for free and use MHO Mobile to easily and conveniently monitor the performance of their unit trust investments. Meanwhile, MAAKL advisers who subscribe to MHO Mobile will only need to pay as low as RM0.14 per day.
The instructions on how to download MHO Mobile into BlackBerry smartphones can be found in the company’s website at www.maaklmutual.com.my.
Award Winning Software
MHO Mobile is one of the components of MAAKL Home Office (“MHO”), an award winning software. MHO (version 3.0) won the prestigious Microsoft Developer Innovation and Excellence Award in 2008. To add another feather to its crown, it was the first time an Asia Pacific country was given this award. The other three components of MHO are MHO Online, MHO Pro and MHO Investor.
MHO Online and MHO Pro are developed for MAAKL’s advisers to help them manage their clients’ unit trust investments, while MHO Investor is designed for MAAKL investors to monitor their own investments first hand, 24/7, as long as they are connected online.
In addition to receiving the Microsoft award, MAAKL’s win was featured as the Cover Story in the Windows in Financial Services magazine in New York. MAAKL was also showcased in Microsoft’s video case study which is a video produced by Microsoft to showcase the application of new technologies to its clients.
The Key Features of MHO Mobile
MHO Mobile is MAAKL’s proprietary unit trust investment monitoring tool customised for use on a smartphone or personal digital assistant (PDA).
Key features of MHO Mobile include:
- Easy to understand summary of the profit or loss of an investment.
- Colourful pie chart showing investments by asset class i.e. equity, bond and money market.
- Detailed analysis of the amount invested in each MAAKL fund.
- Daily fund price of all MAAKL funds and key market indices including the FTSE Bursa Malaysia KLCI.
MHO Mobile Runs on Multiple Platforms
MHO Mobile was first launched in 2008 and currently runs on PDAs and smart phones using the Windows Mobile platform. Mr. Wong said the company has now expanded MHO Mobile to run on BlackBerry smartphones to meet the needs of its increasingly IT savvy clientele base who are using smaller, more portable mobile devices such as smartphones to keep them connected online and work on the go.
He adds, “To continue our lead in the technology space in the unit trust industry, we constantly look for new platforms for MHO Mobile. The objective being to offer greater flexibility and choice to our investors, improve our overall client satisfaction and create a better client experience. MHO Mobile also enables us to maintain a competitive edge over our rivals.”
The Benefits of Running MHO Mobile on BlackBerry Smartphones
Mr. Wong explained the choice of BlackBerry Smartphones as the next platform for running MHO Mobile: “Top executives, who are our target clients, are very likely to be using a BlackBerry smartphone. MHO Mobile will offer them an easy and convenient way to keep track of how well their unit trust investments are doing at no extra cost at all. It is one of the ways we continuously enhance our clients’ satisfaction in terms of quality and innovative service.”