Wednesday, February 8, 2023

Maxis is official Mobile Broadcaster for 2010 FIFA World Cup, free live coverage on all 64 matches

For the upcoming 2010 FIFA World Cup in South Africa, Maxis is going to offer live streaming for all its customers, free.

The stream will require speed of at least 400Kbps for Maxis Broadband customers, and slower speed(s) on mobile phone. Data chargers apply for those without an unlimited data plan.

With the sponsorship deal, Maxis will have the exclusive right to deliver live coverage of all the 64 matches and all related content to customers in Malaysia from 11 June to 11 July 2010.

A World Cup application will be available for the iPhone, BlackBerry and the Android platform.

According to one of their message on Twitter, Maxis has also signed Frank Lampard, Lionel Messi as their ambassadors.

Full Press Release

Maxis Berhad (‘Maxis’), the country’s leading integrated communications provider today reinforced its commitment to over 12 million of its customers with the announcement of the mobile Transmission and Content rights for the 2010 FIFA World CupT in Malaysia.  With the sponsorship deal, Maxis will have the exclusive right to deliver live coverage of all the 64 matches and all related content to customers in Malaysia from 11 June to 11 July 2010.

Announcing the sponsorship and acquisition of FIFA mobile content rights at a media conference today, Jean-Pascal Van Overbeke, Maxis’ Chief Operating Officer, said: “Maxis is proud to bring Malaysians the world’s single biggest sports event in its full glory. We promise our customers that they’ll never miss a match, that they will know of every goal the minute it happens and that they will experience the biggest event on the planet like never before. Maxis is pleased to be able to deliver another thrilling series of coverage of the most illustrious football title, the 2010 FIFA World CupT, to their homes on television and on their mobile and broadband devices.

“The broadcast sponsorship of the 2010 FIFA World CupT supports our aspiration of being the biggest converged company and content player in the country. We are investing significantly in terms of sponsorship and technology to deliver an unprecedented 2010 FIFA World CupT experience to Malaysians. In addition, the investment of RM1.2 billion in 2009 to upgrade and modernise our network will enable, and facilitate, the quality and seamless delivery of content to our customers.”

Maxis content offerings
Maxis customers will enjoy access to an exceptional range of exclusive 2010 FIFA World CupT services online, on their mobile and also enjoy a range of applications specially designed for the event.

Online, customers enjoy streaming of all 64 matches and 26 live matches exclusive to Maxis and Astro subscribers only. Maxis is the first in the world to offer full match replays online. In addition, we offer live commentary, the 2010 FIFA World CupT countdown, polling and games such as Fantasy Football.

On the mobile platform, Maxis customers enjoy exclusive streaming of all 64 matches and news features such as alerts (encompassing video, MMS, SMS), downloads of official games, caller ringtones, wallpapers, themes and videos of 2010 FIFA World CupT golden moments.

Maxis has also designed special 2010 FIFA World CupT applications for the iPhone, BlackBerry and android phones allowing customers to receive seamless alerts on daily news, fixtures, results, country profiles, venue information, hall of fame and historical data.

Van Overbeke continued, “With all that we have in store, undoubtedly the 2010 FIFA World CupT will be the most memorable and exciting event for Malaysians yet.”

Maxis 2010 FIFA World CupT Brand Ambassadors
In conjunction with the broadcast sponsorship of the 2010 FIFA World CupT, Maxis today announced the signing of international and Malaysian football legends as its brand ambassadors. They included Frank Lampard and Lionel Messi; Dato’ Soh Chin Aun, Santokh Singh, James Wong and Hassan Sani. Jean-Pascal Van Overbeke said, “Maxis is pleased to live the glory of football in our campaign through these football luminaries. We identify with their high performance culture which motivates us to strive for excellence in our product and service delivery.”

A peek into the future
At the media event today, Maxis gave a sneak peek into the future of its home offerings. Van Overbeke said, “Maxis intends to offer customers products and services which will transform the family dimension, turning their homes into safe and enjoyable hubs from which they can experience next-generation broadband, IPTV, and family oriented voice and data packages. The Home unit will give customers a full suite of services and content which will be seamlessly connected and provide families with experiences to share, from inside the home to anywhere they roam.”

For more information on Maxis’ 2010 FIFA World CupT broadcast Content offerings, please visit

Kugan is the co-founder of MalaysianWireless. He has been observing the mobile industry since 2003. Connect with him on Twitter: @scamboy

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