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XPERIA X10, VivazTM & Elm from Sony Ericsson

Sony Ericsson recently announced the availability of of three new mobile phones, the XPERIA X10(pic above), Vivaz(pic below) and Elm(2nd pic below) in the market.

In conjunction with the launch and as the Official Mobile for the Kelly Clarkson All I Ever Wanted tour, Sony Ericsson is giving away a total of 3,000 Kelly Clarkson concert tickets to its consumers in Malaysia.

Kuala Lumpur, 7 April 2010 – In conjunction with the launch of three new mobile phones, the XPERIA™ X10, Vivaz™ and Elm, Sony Ericsson is giving away a total of 3,000 Kelly Clarkson concert tickets, ten new Sony Ericsson Vivaz™ phones, five new XPERIA™ X10 phones and two exclusive Kelly Clarkson meet and greet passes. Sony Ericsson is the Official Mobile for the Kelly Clarkson All I Ever Wanted tour and the Malaysian concert will be held at the Bukit Jalil Stadium on 25 April.

The first 1,200 customers to purchase either the XPERIA™ X10 or the Sony Ericsson Vivaz™ will each receive two Kelly Clarkson concert tickets, while the first 600 customers to purchase the Sony Ericsson Elm will receive one concert ticket each.  This promotion is only available at Sony Ericsson Exclusive Stores and ends on 19 April 2010 or while stocks last.

Sony Ericsson is also running a Facebook contest to give away the Sony Ericsson Vivaz™ and XPERIA™ X10 mobile phones as well as the exclusive Kelly Clarkson meet and greet passes.  To stand a chance to win these great prizes, join Sony Ericsson’s Facebook Fanpage at to participate in this contest.

“The launch of these three new phones together with this attractive promotional campaign demonstrates Sony Ericsson’s commitment and evolution to provide the best portfolio in Communications Entertainment to engage and excite fans and consumers,” said Alex Wong, General Manager of Sony Ericsson Malaysia.

About XPERIA™ X10
The XPERIA™ X10 introduces a new UX (User Experience) platform that builds on top of the open Android operating system and combines best-in-class entertainment features, signature applications like the Sony Ericsson Timescape™ and Mediascape, unrivalled integration of social media services, a rich graphical user interface and even a new “infinite button” that aggregates all your interactions and offers one touch to all your communication entertainment needs.

Sony Ericsson Timescape™ manages all your communication with one person in one place.  Browse through your conversations the bright way to check out your Facebook™, Twitter™, photos, emails, and texts all in one go.

Sony Ericsson Mediascape is the smart way to get all the music, photos and videos you want from your favourite friends and artists. It accesses content from everywhere – your phone, YouTube™, PlayNow™ – and presents everything for you.

Intelligence capabilities, integrated into Mediascape and Timescape™, can automatically recognise connections between contacts, content and media. By recommending alternative ways to communicate or guiding to new media experiences, consumers can discover more in a truly open way.

About Sony Ericsson Vivaz™
With Sony Ericsson Vivaz™ communication truly becomes entertainment with high quality HD video, allowing consumers to produce and broadcast their best experiences with the latest video capture and sharing features.

The open platform also allows users to personalise their entertainment experience by downloading great applications through PlayNow™ and the Symbian™ Developer Community.

Sony Ericsson Vivaz™ features the new design philosophy “human curvature”, designed to mirror the shape of the human body, and at the same time delivering a precise and compelling phone interaction.  This design will become a consistent feature of Sony Ericsson’s portfolio going forward.

About Sony Ericsson Elm
The Sony Ericsson Elm is the latest addition to the GreenHeart™ portfolio, offering consumers a green choice without compromising on features or fun. The mobile phone gives users a better voice quality experience, with Noise Shield, Clear Voice and Intelligent Volume Adaptation. The Sony Ericsson Elm also offers an easy-to-use social networking experience featuring the Widget Manager application, which allows users access to their social networking page via the stand-by screen and quickly switch between different social networks.
The Sony Ericsson Elm benefits the environment and helps reduce CO2 emissions through features such as recycled plastics, omission of hazardous chemicals, minimised packaging and the use of e-manuals preloaded into the phone.

Pricing and availability
The XPERIA™ X10 is now available in Malaysia at the recommended retail price of RM2,799 in the colours Sensuous Black and Luster White.

The Sony Ericsson VivazTM is now available in Malaysia at the recommended retail price of RM1,799 in the colours Moon Silver, Cosmic Black and Venus Ruby.

The Sony Ericsson Elm will be available early April at the recommended retail price of RM899 in the colours Metal Black and Pearly Rose.

Kugan is the co-founder of MalaysianWireless. He has been observing the mobile industry since 2003. Connect with him on Twitter: @scamboy

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