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Maxis partners with Western Union to offer Mobile Money Transfer Service

Since the announcement about 8-months ago, Maxis and Western Union today announced that the Mobile Money Transfer Service is now available to all Maxis postpaid and prepaid subscribers.

How to use Mobile Money Transfer(click image):

M-Money Cash-in Channels:

Press Release inside.

Maxis Berhad (‘Maxis’), Malaysia’s leading communications provider, and The Western Union Company (NYSE: WU), a global leader in money-transfer services, today announced the launch of the pilot programme of a mobile money transfer service.

With the introduction of this service, Maxis and Hotlink subscribers can send money to one of more than 370,000 Western Union Agent locations in 200 countries and territories.

To enroll in the service and “top up” their mobile accounts during the initial launch of the service, Maxis and Hotlink subscribers can visit one of 13 Maxis locations in the Klang Valley, Pahang and Sabah.

Jean-Pascal Van Overbeke, Maxis’ Chief Operating Officer, said, “Mobile commerce is part of our future, and we intend to collaborate with strong companies such as Western Union to build an ecosystem that will have the potential to change our customers’ lives. In this instance, we are simplifying the customer experience by offering them easy access to a global money transfer service that cuts across borders and processes. This service will provide customers with a more immediate option of transferring money more frequently to family and friends.”

“Maxis subscribers can now send cross-border remittances virtually anywhere in the world using just their mobile phones,” said Khalid Fellahi, Head of Mobile Transaction Services, Western Union. “The way people send money is changing, and Western Union is proud to be an industry leader in the introduction of mobile financial services.”

There are obvious benefits for customers who participate in the pilot programme. They can send money directly from their mobile phones, and they receive an SMS notification when the funds are collected in the destination country, allowing them peace of mind.

To participate in the pilot programme, Maxis customers may register for the service in three easy steps. Firstly, they need to sign up for M-money via SMS (type REG and send to 27007). Secondly, the customer needs to top-up cash into his M-money account.  For the first transaction, this must be done physically at a Maxis Centre and select retailers at the pilot locations. Once a customer has registered at a physical location, he can top up cash online through mobile and internet banking channels and via cheque or cash deposit machines at participating banks. Finally, the customer may remit money via SMS.  Registered M-money customers with money in their M-wallets can use the service immediately.

This launch marks the first time that Western Union has enabled mobile money transfer transactions from a mobile phone (a “mobile send”) with a mobile network operator outside the United States. The service will mainly benefit the large number of foreign workers in Malaysia, especially people from Indonesia, the Philippines and Bangladesh, providing convenience and efficiency in global funds transfers.

Western Union has established cross-border Mobile Money Transfer services live around the globe via partnerships with Globe Telecom and Smart Communications in the Philippines and with Safaricom in Kenya. Western Union also recently began offering mobile money transfer services to Absa accountholders in South Africa.

Maxis was the first mobile operator in Malaysia to introduce mobile money and mobile international remittance via Maxis M-money, a mobile financial service platform. M-money allows Maxis customers to send money within Malaysia to other Maxis customers, top-up airtime, pay their Maxis postpaid bills, and purchase items such as cinema tickets.

Participating Dealers(for top-up)

Region Name Address Phone
Klang Valley Sadira Capital Sdn. Bhd

20 Jalan Raja Muda Musa
Kampung Baru
50300 Kuala Lumpur

012-3417111
Klang Valley Brilliance Communication

66 Jalan Ria 25/62
Taman Sri Muda
40400 Shah Alam

012-3013164/017-6347778
Klang Valley Z Telecommunicarion & Trading

17 Jalan Pos Baru
41300 Klang
Selangor

03-33429996
Pahang My Lifestyle Enterprise

30C jalan Tun Abdul Razak
28400 Mentakab
Pahang

012-9891581
Pahang BC Telecommunications Sales & Services

6 Bandar Baru Sg. Jerik
Maran
Bandar Pusat Jengka
26400 Pahang

012-9606544
Pahang AZ Permata Network

No. 2, Bangunan 36 Unit,
Nadi Kota,
26400 Bandar Jengka, Pahang

Sabah Syarikat Yew Sin Lot 15 Lo Chung Park
89807 Beaufort
012-8338278
Sabah More Chance Trading Sdn. Bhd

Lot G3, G4 & G5
Bangunan SUDC
89107 Kota Marudu

013-8668899/ 017-8379233/019-8809090
Sabah Majid Mewah Telekomunikasi

Block A, Lot 2
Bangunan Sedeo
89100 Pekan Baru
Kota Marudu

012-8271625
Sabah Global Trading

Block B1, Lot 22
Jalan Gunsanad
89007 Keningau

017-8335526
Sabah E-take Teleshop Lot D4, Ground Floor
Arsad Shopping complex
Keningau
012-8258000
Sabah KST Teleshop Lot 10 Grn Floor
Blk F, Sinsuran Complex
88000 KK
012-8019545

About Kugan

Kugan is the founder of MalaysianWireless. He has been observing the mobile industry since 2003. Connect with him on Twitter: @scamboy