Tuesday, October 4, 2022

Maxis to launch Mobile Advertising

The major concern when it comes to mobile advertising is privacy.

Mobile Advertising gets very personal as everyone carries a mobile phone, and via the mobile base station, the mobile operators know where you are and that allows them to predict what you might be doing at a particular time.

With Mobile Advertising, advertisers could deliver targeted ads and get more effective response. They also get to spend less versus traditional media.

Maxis is partnering with a mobile advertising company called Out There Media. It is not a first time that Mobile Advertising has been in Malaysia. Celcom had tried it once a few years back and it failed to take off.

I believe the partnership between Maxis and Out There Media involves MoBucks.

More details tomorrow.

Kugan is the founder of MalaysianWireless. He has been observing the mobile industry since 2003. Connect with him on Twitter: @scamboy

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