Tuesday, February 7, 2023

Maxis to launch Mobile Advertising

The major concern when it comes to mobile advertising is privacy.

Mobile Advertising gets very personal as everyone carries a mobile phone, and via the mobile base station, the mobile operators know where you are and that allows them to predict what you might be doing at a particular time.

With Mobile Advertising, advertisers could deliver targeted ads and get more effective response. They also get to spend less versus traditional media.

Maxis is partnering with a mobile advertising company called Out There Media. It is not a first time that Mobile Advertising has been in Malaysia. Celcom had tried it once a few years back and it failed to take off.

I believe the partnership between Maxis and Out There Media involves MoBucks.

More details tomorrow.

Kugan is the co-founder of MalaysianWireless. He has been observing the mobile industry since 2003. Connect with him on Twitter: @scamboy

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