According to a research by Open Cloud, 38% of smartphone users only download free apps, while 50% of smartphone users downloaded no apps in the last month.
OpenCloud’s My Mobile Lifestyle 2010 survey revealed that:
By far the most frequently used function on mobile phones is still text messaging, with 83% regularly doing so compared with the other top five features – taking pictures (47%), mobile internet (29%), storing and playing music (28%) and emailing (22%). The mobile phone is certainly more than just a ‘telephone’, however these are local features of the mobile device itself and do not deliver incremental revenue to the operator.
Consumers care more for the functionality of their mobile phones and the pre-loaded key apps, such as location-based services (maps) and social networking, than downloadable apps themselves. The research also found that the typical user does not make much use of their apps once they’ve downloaded them following the initial “app download honeymoon”. For example, by far the most frequently used function on mobile phones is still text messaging, with 83% regularly texting.