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Celcom LEDC – Symbian challenge

Celcom has announced their Symbian Application Contest via its League of Extraordinary Developers Challenge (LEDC) programme. The new LEDC – Symbian challenge is co-sponsored by Forum Nokia and will run from 15 November until 15 December 2010.

Press release below.

KUALA LUMPUR, 21 OCTOBER 2010 – Celcom Axiata Berhad [formerly known as Celcom (Malaysia) Berhad], the most experienced and premier leading mobile telecommunications service provider in the country, through its League of Extraordinary Developers Challenge (LEDC), is proud to announce its third LEDC program – the Symbian challenge.  This program is aimed at providing a platform for innovative and inventive developers to create a wealth of applications that can be embedded into the Symbian device.  Designed to nurture a local community of mobile content and application developers, the LEDC – Symbian challenge, co-sponsored by Forum Nokia will run from 15 November until 15 December 2010. This challenge highlights applications created specifically for Symbian Operating System (OS) essential features.

Creative applicants who have the interest in creating application for mobile phones now have a direct channel to bring their innovations and creativity to the market through the LEDC platform. Through this, Celcom aspires to continue the momentum of the recent contests, LEDC-Blackberry and Android Applications which garnered positive response and attracted substantial number of attendees to the workshop.  With the pursuit of this contest, LEDC will have a complete Operating System portfolio that will not only leverage on Blackberry and Android Applications, but on the Symbian platform as well.

“The LEDC aims to provide an innovative platform for up and coming developers and start-up companies to expand their creativity. We have the most comprehensive developers community, encouraging innovation across a diverse range of platforms and systems, for instance the BlackBerry, Android and now Symbian. Through this contest, applicants will have the chance to further develop their skills in creating unique new applications and mobile solutions to suit the needs of Symbian users. With this new challenge in place, we look forward to opening more doors of opportunities to our local entrepreneurs offering them the right market access to properly commercialize their products,” said Dato’ Sri Shazalli Ramly, Chief Executive Officer of Celcom Axiata Berhad.

Ample promotion and commercialization of applications and services will be given to the winning developers. The winning developers will have their applications developed under the guidance and mentoring of industry experts, followed by an opportunity for an exclusive revenue sharing contract with Celcom of up to 80:20. Additionally, winners will also get a chance to win the latest Nokia N8 phone amongst other cash prizes worth RM30, 000. These are part of main fundamentals of the actual LEDC programme which was launched back in September 2008.

Technical workshop on QT and Web Runtime (WRT) will be facilitated by Forum Nokia. QT is a cross-platform application framework while Web Runtime (WRT) allows development of application onto Nokia mobile devices using standard web technologies (HTML, Java Script, CSS). With the combination of these two tools, developers will be able to develop compelling application faster. Workshop will be held at Axiata Infinity Centre from 10 -11 November 2010.

“Recently, Nokia launched the Nokia N8 and Nokia C7 in Malaysia. These models are operating on the Symbian^3 system that offers a far more intuitive and compelling mobile experience. Our goal, with the development of the Nokia QT Software Development Kit, is to ensure that developers can easily create applications and contents for all of our smartphones across the product portfolio.  With the new Symbian, Celcom customers can expect broader distribution base for applications created by the developers,” added Kenny Mathers, Head of Forum Nokia Developer Relations for South East Asia Pacific.

All the submitted applications will be reviewed and evaluated thoroughly, followed by careful selection of winners by a panel of judges. Judging will be based on uniqueness and creativity of their application ideas, skills, experience, innovation and most importantly, synchronization with Celcom’s product and services strategy.

Those interested in participating in the LEDC-Symbian challenge should email to [email protected] The contest will run from 15 November until 15 December 2010. For more information on the contest, visit http://www.celcom.com.my/developerleague.

Kugan is the co-founder of MalaysianWireless. He has been observing the mobile industry since 2003. Connect with him on Twitter: @scamboy

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