Latest Blackberry Fact Sheet

Malaysia: Snapshot

• BlackBerry was launched in Malaysia in September 2004.  Now:
  • 3 x carriers: DiGi, Maxis, Celcom
  • 1 x distributor: Brightstar
• Recent product launches:
  • BlackBerry Curve 3G on 19th August 2010
  • BlackBerry Torch on 1st October 2010 (unveiling)
• Country specific campaigns:
  • 24 month warranty for all BlackBerry smartphones bought from an authorised reseller
  • RIM appointed Dany Bolduc as Director for Malaysia in September 2010
  • Launched the Bunkface App – Malaysia’s first local band to have its own BlackBerry app

Local industry facts

• Malaysia recorded the highest jump in smartphone sales contribution to the country’s overall mobile phone, growing by 36.8% in the first quarter of 2010 to hit 55.2% (GfK Asia)
• In 2010 Q2, the Malaysian market for data-centric converged devices has grown 62% year on year (IDC, Aug 2010)

Local award wins

• BlackBerry Bold 9000 was awarded the Best Business Phone 2009 at Mobile World Star Awards
• BlackBerry was awarded the Top 3 Smartphone Brands by the HWM Brand Survey Awards 2010
• Blackberry Bold 9700 was awarded the Best Business Phone 2010 at Mobile World Star Awards

Fast Facts

• Over 115 million BlackBerry smartphones have been sold to date
• RIM has over 50 million global BlackBerry subscriber accounts
• 45% of the BlackBerry subscriber base is now from international markets
• Over 50% of the BlackBerry subscriber base is non-enterprise
• There are over 565 carriers and distribution partners offering BlackBerry products and services in over 175 countries around the world
• There are over 250,000 active BlackBerry Enterprise Servers
• Over 50,000 downloads of BES Express in the first 2 months after launching
• 28 million BBM users in September 2010
  • that’s 2,000 new BBM users every hour
  • or 1.5 million new BBM users each month
• RIM employs over 16,000 staff worldwide

Financial results: Q2 FY11

• Revenues were up 31% year-on-year at $4.62 billion
• Approx 52% of revenue came from outside North America
• 4.5 million BlackBerry subscribers were added
• 12.1 million BlackBerry smartphones were shipped
• R&D spending was $323 million or 7% of revenue for the quarter

RIM is….

• one of the top five mobile phone manufacturers (IDC, June 2010),
• the second biggest-selling smartphone manufacturer worldwide
• the top-selling smartphone manufacturer in the U.S. (accounting for five of the top 10 individual smartphones shipped during Q4 2009)
• the company behind the 6th most valuable tech brand, and 14th most valuable brand in the world: BlackBerry (Millward  Brown Brandz survey, April 2010)
• holding a 18.2 % share of the smartphone market and remains the second largest smartphone manufacturer in the world, with sales to end users growing 44% compared to the same period last year (Gartner, Q2 2010)

BlackBerry App World

• Over 35 million customers have downloaded BlackBerry App World
• 1.5 million apps are being downloaded every day
• BlackBerry App World is now available in over 70 countries worldwide, in 21 currencies, and in 6 languages
• There are over 10,000 applications for BlackBerry smartphones available to download
• App World 2.0 launched with integrated carrier and credit card billing options

Developers

• There are over 300,000 registered BlackBerry Developers
• Over 1,000,000 downloads of Theme Studio over the past year
• Over 500,000 downloads of Java and Web development tools in the past year