Malaysia: Snapshot
- BlackBerry was launched in Malaysia in September 2004. Now:
- 3 x carriers: DiGi, Maxis, Celcom
- 1 x distributor: Brightstar
- Recent product launches:
- BlackBerry Curve 3G on 19th August 2010
- BlackBerry Torch on 1st October 2010 (unveiling)
- Country specific campaigns:
- 24 month warranty for all BlackBerry smartphones bought from an authorised reseller
- RIM appointed Dany Bolduc as Director for Malaysia in September 2010
- Launched the Bunkface App – Malaysia’s first local band to have its own BlackBerry app
Local industry facts
- Malaysia recorded the highest jump in smartphone sales contribution to the country’s overall mobile phone, growing by 36.8% in the first quarter of 2010 to hit 55.2% (GfK Asia)
- In 2010 Q2, the Malaysian market for data-centric converged devices has grown 62% year on year (IDC, Aug 2010)
Local award wins
- BlackBerry Bold 9000 was awarded the Best Business Phone 2009 at Mobile World Star Awards
- BlackBerry was awarded the Top 3 Smartphone Brands by the HWM Brand Survey Awards 2010
- Blackberry Bold 9700 was awarded the Best Business Phone 2010 at Mobile World Star Awards
Fast Facts
- Over 115 million BlackBerry smartphones have been sold to date
- RIM has over 50 million global BlackBerry subscriber accounts
- 45% of the BlackBerry subscriber base is now from international markets
- Over 50% of the BlackBerry subscriber base is non-enterprise
- There are over 565 carriers and distribution partners offering BlackBerry products and services in over 175 countries around the world
- There are over 250,000 active BlackBerry Enterprise Servers
- Over 50,000 downloads of BES Express in the first 2 months after launching
- 28 million BBM users in September 2010
- that’s 2,000 new BBM users every hour
- or 1.5 million new BBM users each month
- RIM employs over 16,000 staff worldwide
Financial results: Q2 FY11
- Revenues were up 31% year-on-year at $4.62 billion
- Approx 52% of revenue came from outside North America
- 4.5 million BlackBerry subscribers were added
- 12.1 million BlackBerry smartphones were shipped
- R&D spending was $323 million or 7% of revenue for the quarter
RIM is….
- one of the top five mobile phone manufacturers (IDC, June 2010),
- the second biggest-selling smartphone manufacturer worldwide
- the top-selling smartphone manufacturer in the U.S. (accounting for five of the top 10 individual smartphones shipped during Q4 2009)
- the company behind the 6th most valuable tech brand, and 14th most valuable brand in the world: BlackBerry (Millward Brown Brandz survey, April 2010)
- holding a 18.2 % share of the smartphone market and remains the second largest smartphone manufacturer in the world, with sales to end users growing 44% compared to the same period last year (Gartner, Q2 2010)
BlackBerry App World
- Over 35 million customers have downloaded BlackBerry App World
- 1.5 million apps are being downloaded every day
- BlackBerry App World is now available in over 70 countries worldwide, in 21 currencies, and in 6 languages
- There are over 10,000 applications for BlackBerry smartphones available to download
- App World 2.0 launched with integrated carrier and credit card billing options
Developers
- There are over 300,000 registered BlackBerry Developers
- Over 1,000,000 downloads of Theme Studio over the past year
- Over 500,000 downloads of Java and Web development tools in the past year
