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Latest Blackberry Fact Sheet

Malaysia: Snapshot

  • BlackBerry was launched in Malaysia in September 2004.  Now:
    • 3 x carriers: DiGi, Maxis, Celcom
    • 1 x distributor: Brightstar
  • Recent product launches:
    • BlackBerry Curve 3G on 19th August 2010
    • BlackBerry Torch on 1st October 2010 (unveiling)
  • Country specific campaigns:
    • 24 month warranty for all BlackBerry smartphones bought from an authorised reseller
    • RIM appointed Dany Bolduc as Director for Malaysia in September 2010
    • Launched the Bunkface App – Malaysia’s first local band to have its own BlackBerry app

Local industry facts

  • Malaysia recorded the highest jump in smartphone sales contribution to the country’s overall mobile phone, growing by 36.8% in the first quarter of 2010 to hit 55.2% (GfK Asia)
  • In 2010 Q2, the Malaysian market for data-centric converged devices has grown 62% year on year (IDC, Aug 2010)

Local award wins

  • BlackBerry Bold 9000 was awarded the Best Business Phone 2009 at Mobile World Star Awards
  • BlackBerry was awarded the Top 3 Smartphone Brands by the HWM Brand Survey Awards 2010
  • Blackberry Bold 9700 was awarded the Best Business Phone 2010 at Mobile World Star Awards

Fast Facts

  • Over 115 million BlackBerry smartphones have been sold to date
  • RIM has over 50 million global BlackBerry subscriber accounts
  • 45% of the BlackBerry subscriber base is now from international markets
  • Over 50% of the BlackBerry subscriber base is non-enterprise
  • There are over 565 carriers and distribution partners offering BlackBerry products and services in over 175 countries around the world
  • There are over 250,000 active BlackBerry Enterprise Servers
  • Over 50,000 downloads of BES Express in the first 2 months after launching
  • 28 million BBM users in September 2010
    • that’s 2,000 new BBM users every hour
    • or 1.5 million new BBM users each month
  • RIM employs over 16,000 staff worldwide

Financial results: Q2 FY11

  • Revenues were up 31% year-on-year at $4.62 billion
  • Approx 52% of revenue came from outside North America
  • 4.5 million BlackBerry subscribers were added
  • 12.1 million BlackBerry smartphones were shipped
  • R&D spending was $323 million or 7% of revenue for the quarter

RIM is….

  • one of the top five mobile phone manufacturers (IDC, June 2010),
  • the second biggest-selling smartphone manufacturer worldwide
  • the top-selling smartphone manufacturer in the U.S. (accounting for five of the top 10 individual smartphones shipped during Q4 2009)
  • the company behind the 6th most valuable tech brand, and 14th most valuable brand in the world: BlackBerry (Millward  Brown Brandz survey, April 2010)
  • holding a 18.2 % share of the smartphone market and remains the second largest smartphone manufacturer in the world, with sales to end users growing 44% compared to the same period last year (Gartner, Q2 2010)

BlackBerry App World

  • Over 35 million customers have downloaded BlackBerry App World
  • 1.5 million apps are being downloaded every day
  • BlackBerry App World is now available in over 70 countries worldwide, in 21 currencies, and in 6 languages
  • There are over 10,000 applications for BlackBerry smartphones available to download
  • App World 2.0 launched with integrated carrier and credit card billing options

Developers

  • There are over 300,000 registered BlackBerry Developers
  • Over 1,000,000 downloads of Theme Studio over the past year
  • Over 500,000 downloads of Java and Web development tools in the past year

About Kugan

Kugan is the founder of MalaysianWireless. He has been observing the mobile industry since 2003. Connect with him on Twitter: @scamboy