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Maxis HTC HD7 to be available starting 26 Nov 2010

As I said before, Maxis announced the HTC HD7 yesterday.

( L-R – TC Tang, Senior Marketing Manager, Mobile Communications Business Division, Microsoft Operations; SK Wong, Country Manager of HTC Malaysia; T Kugan, Maxis’ Vice President and Head of Product, Devices and Innovation; and Gary Denman, General Manager, Enterprise and Partner Group, Microsoft Malaysia)

The device will retail at RM2399, exclusive to Maxis. A 24-months contract will reduce the HD7 price to RM1399 while at 12-months contract, the phone cost RM1699.

The Maxis HTC HD7 will be available from 26 November at all Maxis outlets nationwide. Press release below:

Kuala Lumpur, 24 November 2010- Maxis Berhad (“Maxis”), Malaysia’s leading integrated communications provider, once again brings the future to its customers with a customer-first launch preview of the HTC

HD7 with Windows Phone 7, at Chinoz KLCC. Loyal customers who pre-registered their interest were first in the country to receive it into their hands, followed immediately by a celebration hosted by Maxis for the newly created community of Windows Phone 7 users. The device is available from 26 November at all Maxis outlets nationwide, with up toRM1000 of savings as part of an exclusive bundle.

Said Maxis’ Chief Operating Officer Jean-Pascal van Overbeke of the occasion: “Today’s offering really takes advantage of so many strengths to deliver a compelling new experience to customers. From our partners Microsoft and HTC, who also have a long-term collaboration, comes a new pairing of software and hardware sophistication which Maxis is happy to deliver to customers over our high-speed data network for a total smartphone experience.”

“Our strong partnerships ensure that Maxis customers are always the first to enjoy the latest and most advanced devices, as well as the latest advancements in operating systems, over the country’s leading integrated services platform. We are proud of our role in bringing unmissable experiences into every area of customers’ lives, enabling them to connect with work, play and people, through the best of today’s communications designs for living fully.”

“When you first get the phone, the stuff that’s more obvious makes you smile,“ said Ananth Lazarus, Managing Director of Microsoft Malaysia. “The features sort of scream out at you. But the other thing that is even deeper for me is the elegance of the experience. Today Microsoft and its partners are delivering a different kind of mobile phone and experience — one that makes everyday tasks faster by getting more done in fewer steps and providing timely information in a ‘glance and go’ format. The availability of Windows Phone 7 starts a new chapter for Microsoft, our partners and of course customers. For Microsoft, Windows Phone 7 represents our long term commitment to making mobile a pillar of our software business. We’ve shown that we have the assets, experience and talent to do things that few others would attempt. For our partners and the industry, we’ve answered the call for a different kind of phone.”

“We are pleased to introduce the redesigned interface to Malaysia with Maxis, to further our common goal of making communications technology a way of enjoyably experiencing the moment.”

“We are excited to be working with Maxis to offer all Maxis end-users something new and completely unique. What makes this so is the integration of our very own HTC Hub which will redefine the way you use your handheld,” added SK Wong, Country Manager of HTC Malaysia. “Our partnership with Maxis has always been one that is built on world-class service on the best devices. Today, we would like to reinforce our working synergy with Maxis with this collaborative introduction of a Windows Phone 7 device to Malaysians.”

HTC HD7 and Windows Phone® 7 – a new user experience and discoveries ahead for Maxis customers

HTC HD7 with Windows Phone 7 offers an entirely new user experience. It’s the only phone with Live Tiles so you can quickly see everything you care about on your Start screen. It’s also customisable according to your needs: pin people, apps, playlists, pictures and other favorites so they’re always at your fingertips. Its Office Hub and People Hub make it easier to work effectively or socialise easily right where you are, while the ability to centralise multiple email inboxes or synchronise all your personal calendars make it the perfect all-round companion. What’s more, the unique HTC Hub provides an exclusive series of applications and utilities including a new weather and stocks application -and new photo enhancer to apply special effects to photos you share with friends from the Picture Hub.

Synchronisation from PC for digital media using the Microsoft Zune PC software, and a robust build featuring a 4.3-inch screen with kickstand for cinematic video viewing, supported by a 16GB internal memory -add to an entertaining and discovery-laden journey ahead starting today for Maxis’ customers.

Maxis presently offers Malaysia’s widest variety of smartphone devices together with all major mobile operating systems, and in the middle of this year was first in the country to commence trials of LTE, the next generation of mobile technology for the highest quality of mobile internet experience. Maxis also launched in September the Maxis 1Store, Malaysia’s first applications store, to further expand customer experience of uniquely relevant applications as well as to grow Malaysia’s content development landscape. Going forward, the Maxis 1Store will include content to be enjoyed with Windows Phone 7, also encouraging its developer community to create unique applications designed to maximise the mobile operating system’s advantages.

Members of the public can enjoy their own hands-on experience of the new HTC HD7 with Windows Phone 7 as it goes on truck tour to Tropicana City Mall on 27 and 28 November, to eCurve on 4 and 5 December, and to Plaza Low Yat on 11 and 12 December.

Maxis continues to add to its leading range of converged devices, serving these devices together with seamless connectivity, advanced data services and the experience of integrated communications to 13 million Malaysians.

Kugan is the co-founder of MalaysianWireless. He has been observing the mobile industry since 2003. Connect with him on Twitter: @scamboy

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