Tuesday, May 30, 2023

Opinion: U Broadband can only fly to Berjaya Times Square, Subang Jaya & Sunway

U Mobile got excited about their 42Mbps service 4-5 months ago when the Communication Minister launched it, but the public could not use it.

And 5-months later, U Mobile launched two new modems- a 7.2Mbps modem & a 42Mbps modem.

The 7.2Mbps modem is FREE if you PAY RM168(free but cost money?) while the 42Mbps modem cost RM518, both includes activation fee and modem price plus a rebate of RM20/month for 5 months. The 42Mbps modem itself cost RM450 and there’s no details about purchasing the modem separately.

The only good news here is that all the U Mobile Broadband plans have been upgraded to the new “up to” 42Mbps speed including UB6, UB10, UB20, UB40, UB68. However the “up to” speed will be reduced to “turtle speed” once users hit the given data allowance. On top of that, customers need to purchase the new 42Mbps modem to enjoy the upgraded speed.

I believe U Mobile should be more clear about their offerings such as if the 42Mbps could be purchased separately so their existing users can upgrade. Plus how do you earn customer’s trust when you don’t even have a proper 3G network with blink spots(no coverage) here and there.

Apart from their poor 3G mobile network coverage in Malaysia, there’s also no time line or publicly available schedule on when and where U Mobile plans to deploy the 42Mbps network nationwide.

According to its website, the 42Mbps HSPA+ network is only available in Berjaya Times Square and currently being rolled out in Subang Jaya and Sunway. It is not clear if the 42Mbps network is available in Johor Bahru.

The fact is, U Mobile is offering customers a Ferrari with a “small oil tank” that can only be fueled only once a month with no options to upgrade.

Would you purchase the 42Mbps modem at an expensive price just to surf at these 3 areas and with limited data allowance?

Maybe U Mobile should learn how to walk first before “talking” about flying.

Kugan is the co-founder of MalaysianWireless. He has been observing the mobile industry since 2003. Connect with him on Twitter: @scamboy

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