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Tune Talk appoints national football players as its brand ambassador

Tune Talk has announced the appointment of national football players Safee Sali and Khairul Fahmi Che Mat as its brand ambassadors.

Tune Talk CEO Jason Lo (left) and Safee Sali, Tune Talk Brand Ambassador

Press release below.

KUALA LUMPUR, 25 April 2011 – Tune Talk has announced the appointment of national football players Safee Sali and Khairul Fahmi Che Mat as its brand ambassadors.

Tune Talk CEO Jason Lo presented Safee with a Tune Talk jersey after the announcement here today. Safee who is playing for the Pelita Jaya Football Club in Bandung, Indonesia is currently in town for a 2-day break.

Khairul Fahmi who plays for Kelantan was unable to attend the event as he has to prepare for a Malaysia Super League match tomorrow. Both Safee and Khairul Fahmi shot to fame with their sterling performance that helped Malaysia win the AFF Suzuki Cup for the very first time recently.

Jason said: “We are thrilled to have Safee and Khairul Fahmi as Tune Talk Ambassadors as we celebrate the activation of our 2 Millionth Subscriber. Malaysians identify with them as our national football heroes and this is our small way of contributing to and supporting Malaysian football. Safee and Khairul Fahmi will be the face of Tune Talk Mobile Prepaid and with them we will together bring Tune Talk Mobile Prepaid to the massive football community out there.”

Meanwhile, as part of its 2 Millionth Subscriber celebration, listeners of and will be in the running to win 2 fully-sponsored trips (for 2) to the UK to watch a Barclays Premier League match by answering the most questions related to football and Tune Talk Mobile Prepaid on both stations.

Tune Talk is part of Tune Group, the principal partner for the Professional Games Match Officials of the Premier League for 3 seasons beginning 2010/11.

Tune Talk will also be launching a Nationwide Futsal Championship with the aim of bringing the fastest growing mobile prepaid service to the grassroots football community – the largest and most widely played sport in Malaysia.

The Championship is scheduled to be on a roadshow kicking off with Shah Alam followed by Kluang, Kota Bharu, Pulau Pinang, Kota Kinabalu, Kuching and the finals will be battled out in Kuala Lumpur.

Confirmed dates for the tournament will be announced soon and interested teams can check out for more information on and

The Tune Talk Nationwide Futsal Championship offers a total prize of RM100,000 in cash. Tune Talk will double the prize money for a particular winning team if all its members are active subscribers of Tune Talk Mobile Prepaid.

Tune Talk charges the lowest flat rate of 16 sen per minute for calls to any operator in Malaysia, while an SMS costs 5 sen each. Data usage is available at super-low charges of only 5 sen per 1 Megabyte while its IDD rates are around 10%-30% cheaper than other operators.

Tune Talk operates as a mobile virtual network operator (MVNO) riding on Celcom Axiata Berhad’s  network, providing a service proposition that meets the consumers’ demand for a simple, value-for-money product with easy accessibility and widest distribution reach.

Kugan is the co-founder of MalaysianWireless. He has been observing the mobile industry since 2003. Connect with him on Twitter: @scamboy

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