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Tune Talk Wins Most Promising Service Provider Award

MVNO Tune Talk won the ‘Most Promising Service Provider of the Year Award’ at the 2011 Annual Frost & Sullivan Malaysia Excellence Awards ceremony last night.

Tune Talk CEO Jason Lo with the Frost & Sullivan Most Promising Service Provider Award 2011

Press Release below.

KUALA LUMPUR, 14 April 2011 – Tune Talk Sdn Bhd has been recognised with the ‘Most Promising Service Provider of the Year Award’ at the 2011 Annual Frost & Sullivan Malaysia Excellence Awards ceremony here last night.

Tune Talk CEO Jason Lo received the award from Aroop Zutshi, Global President and Managing Partner of Frost & Sullivan.

Tune Talk Chairman Dato’ Sri Tony Fernandes says: “I am very proud of Tune Talk’s achievements. I would like to congratulate the team at Tune Talk for their dedication and commitment towards making Tune Talk such a trusted and reputable household brand in Malaysia as well as among AirAsia guests from outside the country. The recognition from Frost & Sullivan is another boost for Tune Talk and I am sure we are on the right track towards becoming the Asean MVNO and set revolutionise the telecommunications industry in the region.”

This is the second major award won by Tune Talk since it launched commercial service in August 2009. In December last year Tune Talk won the BrandLaureate SME Award for Product Branding under the telecommunication category for mobile prepaid.

Award recipients for the 2011 Frost & Sullivan Malaysia Excellence Awards were identified based on an in?depth research conducted by Frost & Sullivan’s analysts. The recipients of the Frost & Sullivan Malaysia Excellence Awards clearly demonstrated outstanding leadership in their own market segments, said Frost & Sullivan Malaysia Country Head Gopal R.

Tune Talk CEO Jason Lo says: “The award is a great source of motivation for us to work harder, more effectively and more efficiently in delivering superior quality yet affordable products to the market. We would like to thank our loyal subscribers, dealers, vendors and more importantly all my colleagues at Tune Talk for this achievement.”

“We are close to activating our 2 millionth subscriber and a new, very exciting offering is on the way. Already, we are the only telco that gives subscribers no-expiry loyalty Tune Talk points that can be redeemed for AirAsia and AirAsia X flight seats, on top of free personal accident coverage,” added Lo.

Tune Talk charges the lowest flat rate of 16 sen per minute for calls to any operator in Malaysia, while an SMS costs 5 sen each. Data usage is available at super-low charges of only 5 sen per 1 Megabyte while its IDD rates are around 10%-30% cheaper than other operators.

Tune Talk operates as a mobile virtual network operator (MVNO) riding on Celcom Axiata Berhad’s 2.5G network, providing a service proposition that meets the consumers’ demand for a simple, value-for-money product with easy accessibility and widest distribution reach.

As part of its Asean expansion, Tune Talk has set up a joint venture in Thailand in December 2010. Tune Talk Thailand serves as an MVNO for TOT Public Company Limited (TOT), the Thai government-owned telecommunications company.

Tune Talk’s overall plan for Asean centres around delivering a better roaming proposition and local call rates for its subscribers travelling within the region.

As an MVNO, Tune Talk’s business model allows the company to focus on its product, marketing and customer service without the need to build and maintain a full cellular network. Tune Talk can therefore keep its capital investments low and thus focusing on continuously offering super low call rates and giving subscribers quality customer service.

Dato’ Sri Tony who is also Group CEO of low cost airline AirAsia together with his AirAsia deputy and business partner Dato’ Kamarudin Meranun co-founded Tune Group with the aim of revolutionising the mobile telecommunications market by focusing on serving the underserved. Tune Talk, together with sister companies Tune Hotels and Tune Money, were set up to break down the affordability barrier in various aspects of daily life.

For more details on the 2011 Malaysia Excellence Awards log?in to http://www.malaysia?

Kugan is the co-founder of MalaysianWireless. He has been observing the mobile industry since 2003. Connect with him on Twitter: @scamboy

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