U Mobile has partnered with Facebook and MOL to offer up free Facebook Credits to U Mobile 3G subscribers.
(L-R Ganesh Kumar Bangah, CEO, MOL Access Portal, Dr. Kaizad Heerjee, CEO, U Mobile Sdn. Bhd. & Stephen Dolan, Commercial Director for Facebook in Singapore and South East Asia.)
Subscribers must first “Like” U Mobile’s Facebook fan page, top-up their U Mobile prepaid account to receive a code via SMS, and key in the code into the U Mobile application on Facebook to utilize the free Facebook Credits.
For every RM20 top-up or more, subscribers will receive 2 Facebook Credits and 1 Credit with an additional reload of RM10. There is a daily cap of 20 Credits per user per day and a monthly cap of 50 credits per month.
Facebook Credits can be used to purchase digital goods and other enhancements for social games and applications on Facebook.
Official press release below.
Kuala Lumpur, June 27, 2011 – U Mobile Sdn Bhd, Malaysia’s most innovative and dynamic telco service provider, continues to create waves in the telco industry for being the first operator to offer Facebook Credits to their subscribers in Asia. With social networking becoming increasingly popular in Malaysia, U Mobile now gives its subscribers the option to earn Facebook Credits, every time they reload their prepaid mobile.
Facebook Credits can be used to purchase digital goods and other enhancements for more than 600 social games and applications on Facebook. Facebook Credits offers a familiar, consistent and trusted way to make purchases.
U Mobile’s unique offering to its users is a result of its recent collaboration with Facebook, the world’s most popular social networking site, and MOL AccessPortal Sdn Bhd, the official distributor of Facebook Credits in Southeast Asia.
“Our goal is to make Facebook Credits as accessible as possible to people everywhere that use Facebook,” said Stephen Dolan, Commercial Director for Facebook in Southeast Asia. “This collaboration with U Mobile and MOL AccessPortal will enable people to quickly and simply earn Facebook Credits for use in their favourite games and applications.”Through this partnership, U Mobile has once again showcased thought-leadership by keeping its pulse on global trends. Speaking at the event, Dr. Kaizad Heerjee, Chief Executive Officer, U Mobile Sdn. Bhd. said, “We’re proud to be able to provide our subscribers with constant fresh and innovative value-add experiences every time they reload. We understand the growing trends of social media in today’s ever changing communication landscape. We’re honoured that we’re able to further drive this trend uptake by our users via our partnership with Facebook.
“I’m also happy to say that this is the first time that Facebook is partnering with any telco in Asia to give away Facebook Credits. This makes U Mobile the only telco service provider in Asia with this one-of-a-kind feature to offer its subscribers,” he added.
U Mobile will be working closely with MOL AccessPortal to ensure a seamless and consistent user experience.“Social networking and social gaming are fuelling dramatic growth in virtual currency,” said Ganesh Kumar Bangah, Chief Executive Officer, MOL AccessPortal. “We are pleased that U Mobile is using this opportunity to give its consumers the ability to receive Facebook Credits as an incentive. Virtual goods incentives have proven to be a powerful new tool for acquiring new customers and engaging customers in social media in a measurable way.”
To get their hands on the free Facebook Credits, subscribers need only to “Like” U Mobile’s Facebook fan page, top-up their U Mobile prepaid account to receive a code via SMS, and key in the code into the U Mobile application on Facebook to utilize the free Facebook Credits.
For every RM20 top-up or more, subscribers will receive 2 Facebook Credits and 1 Credit with an additional reload of RM10. There is a daily cap of 20 Credits per user per day and a monthly cap of 50 credits per month.
For more information, please visit http://u.com.my.
