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[Insider] Tesco Mobile to launch MVNO service in Malaysia

British-based Tesco, the third-largest retailer in the world by revenues will soon launch a mobile service in Malaysia according to reliable sources close to Malaysian Wireless.

Tesco Mobile is a mobile virtual network operator (MVNO) in countries like United Kingdom, the Republic of Ireland and Slovakia. It is operated by Tesco, using O2 as its carrier.

Probably for the first time instead of using O2, Tesco Mobile will be powered by Maxis in Malaysia.

For using the Tesco Mobile service, customers get benefit via Clubcard. Basically, Clubcard is a loyalty card from Tesco that allows customers to earn points when they shop at Tesco or use services such Tesco Mobile. These points are then converted to Tesco Cash vouchers or coupons.

In the UK, a Tesco Mobile customer gets two Clubcard points for every £1 they top-up. In Malaysia however, customers get 1 point for every RM2 spent in the store. Every 1 Clubcard point equals to 1sen(RM).

There are no official details from Tesco Malaysia yet but it is believed that the Tesco Mobile prepaid service will be launched in Malaysia sometime by the end of the year.

About Kugan

Kugan is the founder of MalaysianWireless. He has been observing the mobile industry since 2003. Connect with him on Twitter: @scamboy