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TM & Media Prima to launch retro TV channel- EMAS

Telekom Malaysia Berhad (TM) together with Media Prima Berhad will be launching Malaysia’s first retro TV channel called EMAS later today.

EMAS is one of the 7 HyppTV premium channels announced earlier this month.

Details of EMAS below:

EMAS is a Media Prima Berhad offering with a retro contemporary concept, and will be transmitted via UniFi or Internet Protocol TV. With the latest technology, Malaysian audiences are now mobile and techno-savvy, watching TV less so via the conversational method and more on their iPhones, iPads, smartphones or online. Media Prima Berhad always strives for new innovations that will be relevant to these changes, and is collaborating with TM to provide Media Prima Berhad’s content via UniFi and come up with personalities of yesteryears such as Nurfarahin Jamsari, Azura Abdul Karim, Azizah Ariffin, Zakiah Anas and Zainal Ariffin. As the first Retro TV Channel in Malaysia, EMAS’s programming consists of highly rated programs such as Majalah 3, Sinaran, Pi Mai Pi Mai Tang Tu, Wanita Hari Ini, Malaysia Hari Ini, Senario, Melodi, Persona Bintang, Nona, and Cereka Perdana.

HyppTV now has 44 channels being offered via TM’s UniFi residential packages – 15 free channels, 29 premium channels, 14 VOD genres and 11 interactive applications. The free channels include TV1, TV2, TV3, NTV7, 8TV, TV9, Hikmah, Channel NewsAsia, Euronews, DW-TV Asia+, Australia Network, Travel Channel, Luxe.TV HD, Bloomberg TV and VOD News – Fokus Hari Ini.

The 29 premium channels are BabyFirst TV, BBC Knowledge, BBC Lifestyle, CBeebies, Channel [V] Taiwan, fashiontv HD, fashiontv, iConcerts HD, MUTV, Screen RED, STAR Chinese Channel, STAR Chinese Movies 2, Syfy Universal, Universal Channel, Universal Channel HD, Warner TV, FOX CRIME HD, Jaya Max, UTV Movies International, UTV Bindass, SETI, Al Jazeera, tvN HD, Nat Geo Adventure HD, Nat Geo Music, Syfy HD, SS Music, MNC International and EMAS.

The Premium channels are available for purchase on an ‘ala carte’ basis from RM3 per-channel per-month.

About Kugan

Kugan is the founder of MalaysianWireless. He has been observing the mobile industry since 2003. Connect with him on Twitter: @scamboy