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“bonUs” from U Mobile

U Mobile is offering all its prepaid and postpaid customer discounts at selected merchants under its new rewards programme called “bonUs”.

Customers can now enjoy discounts at over 60 merchants in 839 outlets nationwide including Starbucks, Boost Juice, Kenny Rogers Roasters, Purple Cane Tea Art Centre & Restaurant, customers can also enjoy up to 50 percent discounts off rack rates with Berjaya Resorts nationwide.

To enjoy the discounts and benefits, just sign up as a U Mobile prepaid or postpaid customer. Benefits will include redemptions from outlets under the Food & Beverages, Shopping & Retails, Entertainment as well as Travel & Accommodation categories.

To check out new and existing offerings, customers need only to dial *118# on their mobile phones.

Press release from U Mobile below.

Kuala Lumpur, 24 August 2011- U Mobile Sdn Bhd, Malaysia’s most dynamic and innovative telco service provider has now chosen to further delight its loyal pool of customers with its latest rewards programme, aptly named “bonUs”.

Under the “bonUs” programme, U Mobile will be offering the latest in discounts, vouchers and special packages to its prepaid and postpaid customers. Apart from enjoying discounts with over 60 merchants in over 800 outlets nationwide including Starbucks, Boost Juice, Kenny Rogers Roasters, Purple Cane Tea Art Centre & Restaurant, customers can also enjoy up to 50 percent discounts off rack rates with Berjaya Resorts nationwide.

The “bonUs” U Mobile rewards programme began with only 19 merchants within the Berjaya Group. Today the number has expanded to more than 60 merchants with a total of 839 outlets across the nation with selected offers being customized and made exclusive only to U Mobile customers, such as 45% discount of Photobook as well as 10% extra discounts from JackCow.

Speaking about the rewards program, Dr Kaizad Heerjee, Chief Executive Officer of U Mobile Sdn Bhd said, “We’re not only about providing the highest quality in voice, data and mobile internet at the most competitive prices, we also want to strengthen and build the U Mobile community through strong networking initiatives. The new “bonUs” programme is one good example of such an initiative.

“We are also confident that this programme will provide enhanced convenience and value-add experience with popular and well-known merchants that are already a hit with all Malaysians,” he added.

To enjoy the discounts and benefits, just sign up as a U Mobile prepaid or postpaid customer. Benefits will include redemptions from outlets under the Food & Beverages, Shopping & Retails, Entertainment as well as Travel & Accommodation categories. To check out new and existing offerings, customers need only to dial *118# on their mobile phones.

Those interested in becoming a merchant under the “bonUs” rewards programme can write in to [email protected] or call +6018 200 1368. For more information on U Mobile’s prepaid offerings and other U Mobile products and services, please visit http://www.u.com.my/

About Kugan

Kugan is the founder of MalaysianWireless. He has been observing the mobile industry since 2003. Connect with him on Twitter: @scamboy