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Maxis Employees Plant 7,500 Trees to Offset Carbon Footprint

As part of its initiative to offset the carbon footprint created by its base stations, staff of Maxis took part in a tree planting programme organised by Majlis Bandaraya Shah Alam (MBSA), The Department of Irrigation and Drainage (JPS), Sathya Sai Organisation, Forest Research Institute of Malaysia (FRIM) and the Forestry Department of Selangor.

About 80 Maxis staff and their family members participated in the tree planting session which took place at the Sungai Renggam River Bank in Section 15, Shah Alam.

Mark Dioguardi, Maxis’ Chief Technology Officer, presented a mock cheque representing Maxis’ contribution of RM90,000 to YBhg. Dato’ Hj. Mohd Jaafar bin Hj. Mohd Atan, Mayor of Shah Alam.

Overall, Maxis staff have planted 7,500 trees; 1,500 trees were planted last year at the Raja Muda Musa Peat swamp and 6,000 trees were planted in the last three tree planting sessions in Shah Alam this year.

The operator claims that it has taken various other steps to reduce its impact on the environment. The company modernised its end-to-end network equipment for better energy efficiency and through its network transformation programme, Maxis replaced key network elements which are energy-efficient at the same time, such as 3G single radio access network and (Single RAN) and the Mobile Soft Switch (MSS) system.

Maxis also adopted more energy efficient DC rectifiers and outdoor shelters which are innovative systems to manage heat in existing shelters and to drive down energy deployment. It has also drawn on renewable energy solutions such as solar to replace diesel powered remote base stations and advocated network-sharing, with over 54% of its base station sites shared with other operators.

About Kugan

Kugan is the founder of MalaysianWireless. He has been observing the mobile industry since 2003. Connect with him on Twitter: @scamboy