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Panasonic making a comeback with its smartphones outside of Japan

Panasonic is making a comeback with its smartphones outside of Japan after the Japanese consumer electronics giant pulled out of the overseas mobile phone markets in 2006 due to stiff competition.

It has been reported that Panasonic will launch a new range of Lumix Android smartphones in Europe first(coming spring 2012), followed by North American and Asian markets.

Panasonic Mobile Communications Co will develop and sell smartphones running Google Android operating system, and the phones will be assembled at a group factory in Southeast Asia or by an electronics manufacturing service.

At the moment, Panasonic sells around 5 million handsets in Japan, the company aims to sell 7.5 million mobile phones abroad in fiscal 2015.

[Source]– Reuters

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Kugan is the founder of MalaysianWireless. He has been observing the mobile industry since 2003. Connect with him on Twitter: @scamboy