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Indonesian Football Content from Celcom Axiata

Celcom Axiata Berhad has sealed a partnership with Broadway Media Sdn Bhd to offer digital content for football fans in Malaysia via The Cube.

The partnership will see Celcom being the exclusive sponsor for the television coverage of the Indonesian Premier League(IPL). In addition to that, Celcom said it will offer mobile TV content such as customised video productions, news, entertainment information on celebrities, content related activities, latest music and sports programme from the Indo Pek Pelangi and Bintang channels in Astro through The Cube. Celcom customers will have to be an Astro subscriber to watch the programme.

The Cube is a channel for Celcom subscribers that offers the latest local and international digital mobile content on mobile phone.

Through the upcoming football matches that will be broadcasted live via Indo Pek Channel, viewers will be able to participate in the Who Will Win campaign which will also see Celcom organising exclusive viewing parties all over the country throughout the football championship season.

To participate, Celcom customers has to do is dial *888#, select WHO WILL WIN to be in the running to win cool prizes.

  • Who You Support: its mobile voting challenge customer gets to vote for your favourite team via SMS and answer a set of questions. To participate, type ON WIN and send to 23696.
  • Who Will Win Personality Quiz : customer will receive their own personality result after answering all the questions. To participate, just dial *888#.
  • Who Will Win Must Have Downloads: customer must download by dialing *888# and select the content: Call Me Tones or Football Games.
  • Who Will Win MMS Puzzle : download MMS Greeting Card by sending ON BOLA to 22229 and spot the location of the ball in the picture.

Also, some fun football-related contents are also available and they are:

  • Indonesian Premier League : SMS alert, video and voice content and follow the latest news of the team you selected;
  • Music Content: get the team song and more Who Will Win songs and set it as your ringtone or send it as a Call Me Tones to your friends; and
  • Kolony Free Who Will Win Content Download: for the Kolony community, users are treated to Who Will Win free content download including favourite team emblem.
  • Kolony in Bahasa Indonesia language: we are also customizing Kolony in Bahasa Indonesia, first of its kind, infectious SMS-based mobile social network in Malaysia. They can now meet up with their friends digitally and make new friends with other 3.5milion users nationwide, simply register via SMS by sending KOLONY < nickname> to 25333, set language preferences to Indonesia by sending KSET L IN to also 25333 or log onto kolony.com.my for more info.

For more info on “Who Will Win” campaign, dial *888# or log onto www.thecube.my .

About Kugan

Kugan is the founder of MalaysianWireless. He has been observing the mobile industry since 2003. Connect with him on Twitter: @scamboy