Saturday, January 28, 2023

ChinaCache & TM to cache Chinese Content in Malaysia

ChinaCache International Holdings Ltd., (ChinaCache) a content delivery network (CDN) services in China together with Telekom Malaysia Berhad (TM) have recently established a strategic partnership in a joint effort to provide Chinese content localisation in Malaysia.

The partnership will improve the accessibility of Chinese content for Malaysian Internet users, where ChinaCache will provide the technology to localise Chinese content in Malaysia which will enhance users’ experience and reduce costs for carriers. The localisation technology will allow content to be stored in, and served, via the caches deployed in Malaysia before reaching the end customers through TM’s network.

Joe Zhu, General Manager of ChinaCache’s North American branch stated: “The strong social media presence in Malaysia has accounted for growing interest in Chinese content and ChinaCache is committed to the goal of making that content easily accessible internationally.”

Commenting on the partnership, Rozaimy Abd Rahman, Executive Vice President, TM Global said, “TM is indeed very pleased with this collaboration with ChinaCache, where Malaysians, especially TM’s customers, will not only be able to enjoy excellent Chinese content but also enjoy enhanced surfing experience as the source of content is stored locally here, which will result in seamless network performance. This new collaborative effort between both companies will definitely help cement the value of Malaysia as an important content hub in this region, complementing Malaysia’s existing sound Internet infrastructure.”

A content delivery network (CDN) is an interconnected system of computers on the Internet that provides Web content rapidly to numerous users by duplicating the content on multiple servers and directing the content to users based on proximity. CDNs are used by Internet Service Providers (ISPs) to deliver static or dynamic Web pages but the technology is especially well suited to streaming audio, video, and Internet television (IPTV ) programming.

Historically, Internet users in Asia only received large amounts of content such as websites and videos from the North American region. Therefore, this partnership between ChinaCache and TM will cater to the increasing demand and encourage growing interest on Chinese content in Malaysia.

ChinaCache is a leading provider of professional CDN services in China which owns approximately 53% of China’s CDN market share. It was establishes in Beijing in 1998 and was the first content and application delivery service provider licensed by China’s Ministry of Information Industry (MII), a predecessor of the Ministry of Industry and Information Technology (MIIT). Its customers include those from Asia, North America and other parts of the world that collaborate with ChinaCache to support their Chinese and Asian content delivery needs.

Kugan is the co-founder of MalaysianWireless. He has been observing the mobile industry since 2003. Connect with him on Twitter: @scamboy

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