Saturday, January 28, 2023

TM & Panasonic in a strategic partnership

Telekom Malaysia Berhad (TM) and Panasonic Malaysia Sdn Bhd (PM) today signed a Collaborative Arrangement Agreement for a strategic partnership under various collaborative initiatives.

[Azizi A. Hadi,Executive Vice President, SME, TM (2nd from right) exchanging thedocuments of the collaboration agreement with Jeff Lee, Managing Director,Panasonic Malaysia (2nd from left) while Mohamad Yusman Ammeran, General Manager, SME, TM (right) and Ng CheeKeong, Finance Director, Panasonic Malaysia (left)]

Under the agreement, TM and Panasonic Malaysia will be collaborating in various initiatives to further enhance the business operations of local SMEs with ICT solutions and devices offered by both brands.

The initiatives include an SME Office Solution product bundling that combines TM services and Panasonic devices; leveraging on both TM’s and Panasonic Malaysia’s sales channels to push products and services to the market; collaboration and joint participation in events and marketing activities; and collaboration in loyalty programmes.

Following the agreement, TM and Panasonic Malaysia are already exploring into several joint ventures, which include bundling attractive broadband packages from TM with the latest Panasonic devices and providing SMEs with more convenience to subscribe to TM’s solutions such as Office-in-a-Box (OIAB) and UniFi BIZ. TM will be leveraging on 50 Panashop outlets in Klang Valley in the first phase and followed by 450 Panashop outlets nationwide in the next phase as additional contact points for SMEs.

TM expects to sign up an additional 1,000 UniFi subscriptions every-month via the partnership with Panasonic.

Kugan is the co-founder of MalaysianWireless. He has been observing the mobile industry since 2003. Connect with him on Twitter: @scamboy

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