Monday, March 27, 2023

New Postpaid Plan from Celcom called First Voice

Celcom introduced 3 new postpaid plans under the brand Celcom First today. The 3 new plans are Celcom First Prime, Celcom First Premier & Celcom First Elite.

[(second from left) Dato’ Sri Shazalli Ramly, Chief Executive Officer of Celcom Axiata Berhad and Dr. Muhammad Danial Felix, Deputy Director of Zoo Negara with Celcom Management. Each of the placards showcasing the product features of Celcom First Voice Plans.]

According to Celcom, the new postpaid features the following:

  • One Rate – Customers enjoy one simple flat rate from as low as 10 sen across voice, video, SMS and MMS to all networks, at anytime and at anywhere, making it easier to keep track of usage patterns.
  • Real Rate – Charging will be calculated in real time for all voice, video, SMS and MMS usage, so that customers know their up-to-date usage without delay at any time.
  • Auto Rate – Customers will automatically be upgraded to a lower rate the moment their Real Rate hits the next price tier, meaning the more they use, the more they save with a lower rate. For instance, customers under the Celcom First Voice Prime plan at a monthly usage commitment of RM40 and a 15 sen flat rate will automatically enjoy a new flat rate of 12 sen for that billing period the moment their Real Rate hits RM80, which is the next monthly commitment tier of Celcom First Voice Premier. Customers get to enjoy a flat rate of 10sen once they exceed usage of RM150 within the current month billing period.
  • Pick a Paid – Customers enjoy the flexibility of selecting their mode of payment, whether through usual postpaid billing or prepaid methods.
  • Pay Your Way – Provides customers the convenience of paying their postpaid bills using reload card.
  • Smart Menu – Customers stand to take control over their own services via a self-help menu that allows them to manage their account.
  • First Advantage – Celcom Voice Plan Elite Customers get to enjoy VIP privileges such as personalised customer service, a dedicated service number, free data, dedicated customer service personnel to assist with requests, and the advantage to be the first to know about Celcom events and product launches.

Details of the Celcom First Voice plans below:

Celcom First




Monthly Commitment

RM 40

RM 80

RM 150

Voice Call

to any network,

15 sen

12 sen

10 sen

Video Call


50 MB
1 month trial

100 MB

200 MB

Priority Service

  • First Advantage:
    Exclusive & Personalised Customer Service Team




1 + 5 Plan
(Postpaid and Prepaid)

  • RM15 Monthly Commitment
  • FREE Voice & Video Calls, SMS & MMS between Principle and Supplementary lines

Sign up with one of the Mobile Internet packages below to enjoy even more data

Mobile Internet





RM 28 (300MB)

RM 38 (1GB)

RM58 (3GB)

RM 88 (5GB)

Speaking at the launch of Celcom First, Dato’ Sri Shazalli Ramly, Chief Executive Officer of Celcom Axiata Berhad, said, “With Celcom First Voice plans, customers can step up to Celcom Territory?s advantages. We realised that our customers have very significant needs, thus, Celcom provides them with priority services and privileges, while allowing them to have control and the right tools for their convenience.”

“Ultimately, that’s exactly what Celcom First Voice plans provide. We want to address our customers’ increasingly varied requirements by offering an superior solution for all their mobile communication needs wherever they are within Celcom Territory which is why we are introducing Celcom First Voice plans as part as our voice resuscitation initiative.”

At today’s launch, Celcom First also announced a wildlife adoption project by adopting Teriang, a 32-year-old Asian elephant that symbolically represents the new, exciting direction of Celcom First. This initiative is also to encourage awareness on wildlife conservation among its customers. RM0.10 from new customers of Celcom First’s voice plan will be contributed to a fund for Teriang’s upkeep.

“In conjunction with the launch, we are delighted to introduce to you our new adopted family member – Teriang the elephant – which in line with Celcom First’s creative direction represents power, loyalty, and a desire to always reach for the top. Teriang is a great portrayal of Celcom First and its bold advantages that makes it a step up from the rest. ” Dato’ Sri Shazalli commented.

Kugan is the co-founder of MalaysianWireless. He has been observing the mobile industry since 2003. Connect with him on Twitter: @scamboy

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