AIMS Group (AIMS) a carrier-neutral data center based in Malaysia, today announced their expansion of its Managed Services portfolio that currently includes different levels of IT infrastructure and application hosting at the data center. AIMS’ newest addition is a cloud-model based service known as ‘Caching by AIMS’.
According to Henry Chuah, Vice President, New Business, the new managed service is a timely and strategic effort to capitalize on the current surge of Internet traffic and demand – primarily from online media usage, in the country.
“Currently we expect the Malaysian Internet Service Providers (ISPs) to collectively spend about RM60 million in international bandwidth cost for the whole of 2012. But with the introduction of Caching by AIMS, this cost can be reduced by up to 50 %”.
“In particular, AIMS’ ISP customers are seeing much bigger demands for faster connectivity, driven by the market’s increasingly ferocious appetite for more real-time news and updates, online gaming and retail applications, and streaming videos – from both fixed and mobile customer end-points.”
He says that while this is a great opportunity for ISPs to monetize these demands, they are also facing significant technical and economic challenges related to the increasing streaming by their subscribers of their broadband which is now required.
Henry explains how ‘Caching by AIMS’ works is by collating the number of content downloads – could be a media file, YouTube video, torrents, movies and etc, from the Internet. Once the download’s reach a set number of hits, indicating its popularity, a copy of the mentioned data items are captured and stored at AIMS’ facility.
“Therefore, for future requests for the same content, the ISP can deliver very efficient service so that the end-users can experience even faster download as the content source is now ‘virtually’ closer to them as it is being cached at the AIMS’ data centres located across the country, rather than on servers located overseas,” he says, adding that the subscription to ‘Caching by AIMS’ will allow local ISPs to provide smooth, delay-free streaming to their subscribers.
Another added advantage is that AIMS’ cache servers do regular check on the cache contents, and those no longer needed are automatically deleted from the user’s servers – this is part of AIMS automatic management process of the servers.
“AIMS is extremely particular about maintaining high standards of security when it comes to the safe keeping of subscribers’ confidential information. Nothing is compromised here,” shares Henry.
AIMS is part of the TIME Group.