Tuesday, May 30, 2023

Prabayar NJOI from Astro

Following the launch of Astro’s free satellite TV back in February, NJOI now offers prepaid service for customers who want premium content.

A pay-as-you watch service, Prabayar NJOI is now available to all NJOI customers to access premium content on additional channels, on top of the existing 18 TV and 19 radio channels in accordance with their viewing and budget needs.

Initially, Prabayar NJOI is available via three prepaid packages – Mustika (Astro Citra, Astro Warna, Astro Bella), Indo Pek (Bintang and Pelangi) and Chinese Movies and Dramas (Celestial Movies, TVB Xing He, Astro Shuang Xing). More packages will be introduced in stages to meet the viewing and budget needs of the NJOI customers.

Each Prabayar NJOI package is available via a RM20 prepaid voucher that can be purchased with no recurring subscription fees or contractual obligations from NJOI appointed retailers. Upon purchase and activation, NJOI customers will enjoy a 15 day viewing access to the relevant prepaid package.

Liew Swee Lin, Chief Commercial Officer at Astro said, “We aspire to provide our customers with a holistic value proposition which fits the individual lifestyle of choice, preferences and budget of the customer. We  are committed to provide access to the best of entertainment, education and information to the community, and have therefore launched NJOI’s CSR programme in December 2011 to bridge the digital divide among Malaysians and in February 2012 we commenced with making NJOI commercially available for customers who don’t want to commit to recurring subscriptions. Prabayar NJOI today represents yet another innovative first of its kind Astro service, which employs a new content delivery model to expand our addressable market especially among the rural and lower income groups. Prabayar NJOI will be introduced in several phases – wherein the first phase, event based vouchers are made available. In future, more elaborate prepaid features will be introduced in several phases such as the introduction of e-wallet top up services and more varied premium content delivered via multiple platforms.”

Astro also announced a collaboration with Malaysian Building Society Berhad (MBSB) whereby the first 4,000 disbursed MBSB Personal Financing – I applicants will receive the NJOI service for free.

Njoi, which comprises a set-top box, Out-Door Unit (ODU) satellite dish, smartcard and remote control unit, is available at a one-time payment of RM288 at authorised Njoi retailers, and RM100 for installation.

Kugan is the co-founder of MalaysianWireless. He has been observing the mobile industry since 2003. Connect with him on Twitter: @scamboy

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