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Maxis launches Best Integrated Go-To-Market (B.I.G) Media for Advertisers

Maxis Berhad (Maxis) has launched Best Integrated Go-To-Market (B.I.G) Media, its digital solution that offers advertisers the opportunity to reach out to Maxis’ large customer base through a one-stop shop for both online and mobile advertising.

The company said that with B.I.G Media, advertisers can take advantage of reaching out to Maxis’ customer base where there are 8 million active mobile internet users, as well as a community of 5 million customers who have already opted to receive mobile advertising.

The advertising platforms integrated under Maxis B.I.G. Media include:

  • myDeals, an interactive permission-based SMS and MMS mobile advertising service with comprehensive targeting capabilities offering outreach options for brands and a way for customers to stay on top of  deals tailored to their profile;
  • MYLAUNCHPAD, a Malaysian discovery portal with more than 10 verticals featuring the latest news, entertainment, music and games downloads that allows ample advertising opportunities for enhanced customer reach, both online and on mobile;
  • Location based advertising, using location tracking technology that enables advertiser to deliver location specific advertisements to potential customers, subsequently leading them to the store for engagement, will be made available later this year;
  • Text alerts, a non-intrusive SMS-based tag-on text ad;
  • Mobile banners, mobile banner ads that are available on the Maxis Mobile Portal.

For more information and enquiries, please email Maxis at [email protected]

About Kugan

Kugan is the founder of MalaysianWireless. He has been observing the mobile industry since 2003. Connect with him on Twitter: @scamboy