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U Mobile expand Distribution Channel to 151 retail outlets including Giant

U Mobile Sdn Bhd, has partnered with GCH Retail Sdn Bhd to expand its distribution channel to 151 retail outlets including Giant retail outlets, Cold Storage and Mercato supermarkets in Peninsular Malaysia, Sabah and Sarawak by the end of this year.

[Jaffa Sany Arrifin (right), CEO of U Mobile Sdn Bhd and Jannie Venter, Regional General Merchandise Director, South East Asia, GCH Retail Sdn Bhd officiating the partnership between the two companies in carrying U Mobile prepaid SIM packs at all Giant retail outlets nationwide.]

To kick-start the collaboration, U Mobile prepaid SIM packs are currently available at 20 outlets within the Klang Valley. This is in addition to customers being able to top-up at Giant outlets.

Commenting on the partnership, CEO of U Mobile, Jaffa Sany Ariffin said, “This collaboration is in line with our company’s three-pronged strategy, which is to establish a quality, robust network infrastructure, strengthen the brand through innovative product offerings and, widen our distribution network.”

“This tie-up helps us deliver the third priority in meeting customers’ needs for greater accessibility and convenience to our products and services. We are indeed honoured to be partnering GCH Retail as it has some of the largest and most popular retail outlets in Malaysia. Many of our customers frequent these stores, so it makes sense that they can top-up and buy our prepaid SIM packs where they shop,” he said.

GCH Retail is one of the leading and multi-award winning retails outlets in Malaysia known for its competitive product pricing, vast variety of offerings, comfortable and complete shopping environments. Some of its most notable accolades are Best of the Best in Asia Pacific Retailers Award from 2007 to 2012, Malaysian Most Valuable Brands in 2009 and 2010 and Putra Brand Awards in 2011 and 2012.

Via the partnership, U Mobile now has a total distribution channels of more than 22,000 outlets nationwide.

About Kugan

Kugan is the founder of MalaysianWireless. He has been observing the mobile industry since 2003. Connect with him on Twitter: @scamboy