Packet One Networks (Malaysia) Sdn Bhd (P1) has appointed Unified Synergy Sdn Bhd, a subsidiary of Ingenuity Solutions Berhad (Ingenuity) as the distributor for its newly launched P1 fiber broadband for businesses known as P1 ForBiz Fiber. The signing ceremony was held at the P1 corporate office in Petaling Jaya between Low Gah Luen, Executive Director of Ingenuity and Michael Lai, Chief Executive Officer of P1.
[L-R: Sean Hor, Director of Unified Synergy Sdn Bhd, Low Gah Luen, Executive Director of Ingenuity Solutions Berhad, Michael Lai, Chief Executive Officer of P1, Mike Lee, Director, Product Services of P1]
Riding on this partnership, Ingenuity through its subsidiary Unified Synergy, targets to sell 15,000 lines within a year. The agreement covers both Peninsular and East Malaysia.
In a statement, P1 said that it aims to provide businesses especially SoHos and SMEs with quality yet affordable all-in-one business communications package, incorporating high speed fiber optic Internet access with lowest price business voice call rates in the country. In particular, the appointment of Unified Synergy Sdn Bhd as their distributor, a newly formed subsidiary of Ingenuity, will serve as a keystone in the plan to steer P1 broadband business revenue in Malaysia.
According to Lai, “P1 believes the collaboration with Ingenuity would help accelerate the uptake of the business fiber Internet plan as P1 will aggressively market the product while riding on Ingenuity’s strong dealer network and logistics expertise in the country. This area has immense growth opportunity because the high-speed broadband (HSBB) coverage for businesses in Malaysia is between 300,000 and 350,000, while only about 46,000 are fiber broadband users. This vast difference between coverage and users represents a huge untapped market segment and a golden business opportunity. P1 expects to sell 50,000 subscriptions over a period of two years”.
P1 ForBiz Fiber starts from RM99 per month for 5Mbps and RM199 per month for 20Mbps, for a limited time. All P1 ForBiz Fiber Internet plans come with free P1 Voice line and users can also enjoy a nationwide call rates of 15 cents per minute to any fixed or mobile phone lines locally.
Ingens Sdn Bhd a wholly-owned subsidiary of Ingenuity, was appointed the sole distributor for P1 4G WiMAX modem last April. The company was also recently appointed as the sole local vendor for ZTE mobile devices in Malaysia. The Group has set an internal full year revenue target of RM800 million and a profit of RM12.5 million for the current financial year ending March 2013.