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P1 collaborates with YouTubers, launches Tukar Tak Tukar campaign

Packet One Networks (Malaysia) Sdn Bhd (P1) today announced a collaboration with five local YouTubers to launch its new  Tukar Tak Tukar campaign. The new campaign aims to attract 3G users to use P1 broadband services.

[Local YouTubers from left to right, Roy Ajong, Kyopropaganda, Dan Khoo, Joseph Germani, Jared Lee, Ming Han, Charis Ow and Ming Yue with their ‘votes,’ looking on is Shirley Ah Yong, P1 Marketing and Brand Director]

As part of the campaign, P1 is collaborating with five local YouTubers; Grim Film, KYO Propaganda, Dan Khoo Productions, The Ming Thing TV and Joseph Germani to produce six entertaining videos on “change.” These videos will be launched on P1’s Tukar Tak Tukar micro-site over six consecutive weeks starting on 12 October.

Shirley Ah Yong, P1 Brand & Marketing Director said, “The Tukar Tak Tukar campaign intends to get Malaysians thinking about change in relation to their broadband experience. We want all 3G users to give some thoughts to how P1’s 4G broadband can enhance their broadband experience and give them better value for their money.”

Shirley continued, “To change or not to change is a decision that everyone makes constantly. It could be about anything big or small and include which broadband service to subscribe to. Through this campaign, we hope to give you enough facts for you to decide on your broadband service; and at the same time, bring you some interesting stories on ‘change.”

The campaign raise awareness on the benefits of changing to P1 broadband plans with their all-out year-end promotion. P1 is offering contract subscribers 100GB more usage quota and a free dect phone for their ForHome or combo OnePlan: Its mid to high ToGo plans have uncapped speeds and comes with a free MiFi (personal WiFi device). On top of it, subscribers to all of P1’s mid to high 4G plans will enjoy a bonus RM200 rebate.

About Kugan

Kugan is the founder of MalaysianWireless. He has been observing the mobile industry since 2003. Connect with him on Twitter: @scamboy