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Maxis iPhone 5 launched in Malaysia

Maxis Berhad (Maxis) launched the iPhone 5 this morning at an event held at Cap Square, Kuala Lumpur.  The iPhone 5 will be available starting Friday, 14 December 2012, at all Maxis Centres and Maxis Exclusive Partners (MEPs) nationwide.

[Wong Tee Wee and his wife, Chin Yen Yee (front row) celebrate being the first two customers to receive their iPhone 5, together with Maxis’ management team early this morning at CapSquare.]

The thinnest and lightest iPhone ever, the iPhone 5 has been completely redesigned to feature a stunning new 4-inch Retina display; an Apple-designed A6 chip for blazing fast performance; with an enhanced battery life. The device comes with iOS 6, one of the world’s most advanced mobile operating system with over 200 new features including: Shared Photo Streams, Facebook integration, all-new Maps app and Passbook organisation.

[(From left) Fitri Abdullah, Head of Maxis Business Services, Suren J Amarasekera, Maxis’ Joint Chief Operating Officer and T. Kugan, Maxis’ Head of Product, Device, Innovation & Roaming]

Starting from just RM50 per month, the iValue plans give customers the lowest and most affordable deals in town as well as a 0% interest instalment plan, according to Maxis. Existing customers will also be able to easily upgrade to new plans and obtain contract extensions on their current plans, making it convenient for them to own the device without having to sign up for new contracts.

In addition, Maxis will also be giving a special offer for its Maxis One Club (MOC) members with an additional discount off their iPhone 5 if they opt for an iValue 2 plan or above. The MOC is an exclusive membership that offers priority customer service, special rewards and affinity programmes. Customers who have been with Maxis (postpaid) for more than a year with a minimum monthly commitment of RM150 and above are automatically upgraded to MOC member status.


Maxis iValue customers will enjoy value-added features including:

  • Visual Voicemail, an application function that pushes voicemail to the user’s device, enabling them to listen to their messages without having to dial into their voicemail service.
  • Maxis Traffic application, which is Maxis’ first full HTML5 WebApp that provides users live video feed of current traffic conditions in specific areas. This service is available to customers for a free trial period of 30 days.
  • Free 10GB Loker cloud storage to help store backup contacts, files videos and pictures. This service is free for all Maxis iOS customers.
  • Maxis Rewards application which provides Maxis customers special services, privileges, discount vouchers and more. This is Malaysia’s first PassbookTM enabled application, and has been enhanced to include a location-based feature that allows customers to be alerted on rewards and benefits when they are nearby the location.
  • Free unlimited music downloads from Maxis OneMusic, a localised digital music library. Maxis customers who sign up the iValue plans can download a wide selection of Malay, Chinese and Tamil songs for free, for a period of 2 months.
  • Revamped Maxis customer service application, a self-help application for Maxis customers that enables them to manage their account details such as tracking their mobile usage and paying their bills.

Below are the pricing details and rate plans for the iPhone 5:

 

iValue Simple

iValue 1

iValue 2

iValue 3

iValue 4

Monthly Fee

RM50

RM100

RM155

RM250

RM375

Local Minutes (same network)

n/a

1000

1000

1000

1000

Local Minutes (any network)

200

333

667

1500

2500

Local SMS (same network)

100

1000

1000

1000

1000

Local MMS (same network)

n/a

20

40

60

80

Local Data

1GB

2GB

4GB

6GB

10GB

iPhone 5 16GB Plans

12 months

2,079

1,699

1,599

1,199

1,099

24 months

n/a

1,399

1,149

499

FREE

iPhone 5 32GB Plans

12 months

2,389

2,049

1,899

1,549

1,399

24 months

n/a

1,699

1,499

799

299

iPhone 5 64GB Plans

12 months

2,699

2,349

2,249

1,849

1,649

24 months

n/a

2,049

1,799

1,149

599

Suren J Amarasekera, Joint Chief Operating Officer of Maxis, said, “Maxis was the first to bring the iPhone to Malaysia three years ago, and we are proud to once again bring the iPhone 5, which clearly underlines our continued leadership in partnering with Apple in bringing the famed device with plans of compelling value to our customers. This particular launch is also different from our previous iPhone launches, as we are integrating Passbook™ into today’s event! This innovative feature has been used for added convenience and to facilitate our pre-booking and event administration.”

“The latest iPhone 5 seamlessly delivers on all fronts with even more features. Not only are we offering our attractive and revamped iValue plans with compelling value and flexibility for our customers, but also our exclusive Maxis apps such as Maxis Traffic, Loker with 10GB of cloud storage, and for the first time, Visual Voicemail, a new feature which allows our customers to manage their voicemails via an easy-to-use visual interface,” added Suren.

“Our fastest and widest network in the country enables us to deliver the best experiences to our customers and remain as the preferred choice for iPhone 5 users. Together with this, the device offers cutting-edge technology and features, and we are certain that customers will appreciate all it has to offer,” concluded Suren.

About Kugan

Kugan is the founder of MalaysianWireless. He has been observing the mobile industry since 2003. Connect with him on Twitter: @scamboy