DiGi Telecommunications Sdn Bhd in collaboration with Twitter Inc and Opera Software are now offering free 1 hour Twitter usage via the DiGi-Opera Mini mobile browser.
In a media statement, DiGi said that the service is open to new and existing DiGi Easy Prepaid customers. This latest feature complements the existing social proposition of the plan that offers 24-hour free calls and SMS for customers to interact with their three (3) Buddyz, among others.
Twitter has 200 million monthly active users globally. The Oxford Internet Institute reported that Malaysia is the second largest Asian country to generate content via Twitter in 2012, and the sixth largest country in the world to do so.
Says Praveen Rajan, Head of Products – Internet & Services: “DiGi understands how essential it is for youths today, and the young at heart, to always stay connected and share experiences at the exact moment something happens as well as receiving breaking news as it happens. By offering free Twitter via Opera Mini, we aim to drive higher generation of content via Twitter, and subsequently, the mobile Internet adoption rate, by making it easy and convenient for customers to tweet about their interests and share their pivotal moments at zero cost.
“With over 80% of mobile users in Malaysia being on prepaid, it makes sense to introduce free Twitter under our DiGi Easy Prepaid plan. It contributes towards creating greater awareness about the advantages of a mobile Internet lifestyle to people. We will continue to offer many more relevant mobile services in the future that will further enrich our customers’ mobile experience.”
DiGi first introduced the Opera Mini browser in May 2011 to make mobile Internet accessible to everyone, irrespective of which mobile device or platform used. As of September 2011, DiGi’s market share in terms of Opera Mini users has grown from 32% to 38%
For more information, visit the DiGi website.